Position Overview
The Creator Partnerships Executive will lead influencer and creator collaborations for ZURU Edge brands, driving high-impact partnerships that fuel brand awareness, engagement, and sales. This role is dedicated to building and managing relationships with creators, from micro-influencers to large-scale content partners, to deliver authentic, brand-aligned content.
You will work closely with the Brand Marketing, and Brand Engagement teams to identify, negotiate, and manage creators who can bring our toys to life across TikTok, Instagram, YouTube, and emerging platforms.
Roles & Responsibilities
- Identify, vet, and onboard creators aligned with brand personalities, audience demographics, and campaign goals.
- Build and maintain a strong global creator network spanning micro to macro influencers, ensuring diversity across geographies, platforms, and formats.
- Negotiate deliverables, usage rights, and contracts in collaboration with the legal and procurement teams.
- Translate brand briefs into creator-specific strategies with clear deliverables and timelines.
- Coordinate with creators to produce engaging, on-brand content for both organic and paid amplification.
- Brief creators on brand guidelines, key messages, and creative direction, while allowing space for authentic creator voice.
- Maintain ongoing relationships with top-performing creators and influencers, turning them into long-term brand advocates across all global markets.
- Foster a professional and collaborative environment, ensuring creators feel valued and supported.
- Regularly engage with creators’ content to build genuine partnerships.
- Track creator, influencer and campaign performance metrics, including but not limited to reach, impressions, engagement, conversions, and ROI.
- Deliver post-campaign reports with insights and recommendations for future activations.
- Work closely with the India-based influencer team to ensure all creator campaigns are launched on schedule and meet performance expectations.
- Monitor market trends, platform algorithm changes, and competitor activity to inform strategy.
- Provide daily direction, feedback, and development support to India based influencer team members.
- Partner closely with the India-based Team Lead to coach, mentor, and upskill their team on influencer sourcing, campaign execution, and creator communication best practices.
- Provide structured feedback and regular training sessions to elevate execution quality and analytical capability in India.
- Monitor progress against KPIs and deadlines, and proactively address performance gaps through coaching or process adjustments.
- Partner with Brand Marketing Managers and the wider Brand Engagement team to align creator campaigns with brand launches and seasonal campaigns.
- Collaborate with Social Media Executives and Content Editors on integrating creator content into channel strategies.
- Liaise with the Paid Media team to boost high-performing creator content for maximum impact.
Creator Sourcing & Onboarding
Campaign Planning & Execution
Relationship Management
Performance & Reporting
Team Coaching
Cross-Functional Collaboration
Skills & Experience
- Around 1-2 years’ experience in influencer marketing, creator partnerships, or social media campaign management.
- Strong understanding of TikTok, Instagram, YouTube, and emerging social platforms.
- Proven ability to manage multiple projects and stakeholders in a fast-paced environment.
- Excellent negotiation, relationship-building, and communication skills.
- Data-driven mindset with the ability to interpret analytics and make informed decisions.
- Excellent organisation skills.
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What We Do
ZURU is on a quest to reimagine tomorrow from A to Z. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction). Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world. ZURU TOYS ZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity and disruption through automation. Inspired by kids and imaginative play, ZURU Toys distributes to all major retailers in over 120 countries and has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, and Pets Alive™ and partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. ZURU EDGE ZURU Edge is disrupting stale consumer goods categories and building new generation brands to better serve modern consumers. Arguably the fastest-growing consumer goods company in the world today, ZURU Edge has a key focus on building tomorrow’s brands across five key verticals—Pet Care, Baby Care, Personal Care & Beauty, Home Care and Health & Wellness. ZURU TECH ZURU Tech is revolutionizing the way the world builds to bring greater flexibility, speed, affordability, quality and sustainability to the construction industry. Ten years in the making, ZURU Tech has reinvented every aspect of the construction process, developing the world’s first BIM software that directly connects to fully automated production. Get to know us a little better by checking out our company Instagram @lifeatzuru
