Popow (https://popow.ai) is an AI-powered creator platform connecting micro and nano TikTokers (1K–50K followers) with brands to produce viral, authentic content at scale.
Born from Samyang Foods’s innovation initiative, Popow now operates independently to accelerate the creator economy opportunity, helping creators turn ideas into income and helping brands launch organic, data-driven viral campaigns without agency overhead.
Role SummaryAs the Creator Partnership Manager, you’ll lead Popow’s creator growth and partnership strategy.
You’ll develop and scale Popow’s creator network by identifying, sourcing, onboarding, and managing relationships with creators across various social media platforms and aligning community growth with Popow’s creative and campaign strategy. You will act as a bridge between creators and the company – developing partnership strategies, negotiating deals, coordinating campaigns, and ensuring mutual success.
You’ll also collaborate with a pool of influencer and creator agencies to identify partnership opportunities that expand Popow’s creator ecosystem and campaign reach.
This role requires a mix of relationship management, business development, and creative strategy skills.
What You’ll Do
As the Creator Partnership Manager, you will play a key role in building and expanding Project Piehands’ creator network.
Identify, source, recruit, and onboard creators (outbound + inbound) and influencers aligned with the company’s brand, audience, and strategic goals.
Manage day-to-day relationships with creators, ensuring clear communication, support, and long-term retention.
Service as a main point of contact for creator inquiries, partnership needs, and collaboration opportunities.
Negotiate partnership terms, rates, and deliverables with creators.
Coach creators on content playbooks, creative best practices, and platform features.
Run creator enablement programs (workshops, group calls, seminars) and 1:1 support.
Collaborate with Growth/Marketing/Product Team to design and execute partnership campaigns and incentives.
Monitor creator performance and provide insights to enhance creator success on the platform.
Coordinate influencer and creator campaigns end-to-end from outreach and briefing to execution and post-campaign analysis.
Track key performance metrics and provide insights and recommendations for improvement.
Ensure content deliverables meet brand standards and partnership objectives.
Develop strategic relationships with influencer and creator agencies to drive partnership opportunities that expand Popow’s creator community through joint campaigns that boost creator acquisition and engagement.
Stay updated on trends in the creator economy, social media, and digital marketing landscapes.
Research and evaluate new platforms, creator tools, and partnership models.
3–5+ years of experience in creator partnerships, talent management, or influencer marketing (preferably within a media, social, or tech startup environment)
Proven ability to source, recruit, and manage creators across social platforms—especially TikTok
Strong relationship-building, communication, and negotiation skills
Experience using data and insights to optimize creator performance and engagement
A deep understanding of creator culture, trends, and platform dynamics
Experience collaborating with creator or influencer agencies to drive partnership opportunities, joint campaigns, and creator community growth
Experience launching new products or platforms in the US market
Deep knowledge and interest in TikTok or short-form video platforms and trends
Familiarity with creator analytic tools and performance optimization strategies
Background in community building or managing ambassador/creator programs at scale
Network of creator or influencer agencies, with ability to identify and activate partnership opportunities
Base Salary: USD 90k – 120k / year
High-performance, high-reward culture
Join a fast-moving startup shaping the next generation of viral brand–creator collaboration.
Full healthcare provided
Mobile/Cell phone allowance support
Based at Popow Inc. Office of LA county in California
Office Location : MAR VISTA, LA county
The base salary for this position is between $90,000.00 and $120,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
Equal Employment Opportunity Employer:
Popow is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.
Skills Required
- 3-5+ years of experience in creator partnerships, talent management, or influencer marketing
- Proven ability to source, recruit, and manage creators
- Strong relationship-building, communication, and negotiation skills
- Experience using data to optimize creator performance
What We Do
Samyang America Inc. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States. Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans. We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series. Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.
