Creator Marketing Lead

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

About the Role 

As lead of Creator Marketing, you will be responsible for helping grow and integrate the creator business at Edelman while managing, mentoring and expanding a high-growth team. This position requires strong client relationship expertise and the ability to understand marketing objectives, turning them into compelling work. Your role is cross-functional, as you will be required to integrate the creator marketing team into other internal groups within Edelman, such as Digital, Creative, Planning, EXI (Data & Measurement) and Account. You will oversee a team of creator marketing professionals and help drive the vision and goals for the team / account.

 Key Qualifications 

• 5-8 years of experience leading a mix of content strategy, social strategy and creator programing across multiple channels, within a media buying, advertising, communications, marketing or public relations environment.

• Proven record in developing creator relationships, strategizing, developing brand content and evergreen campaigns to track ROI and negotiations.

• Proven thought leadership in creator marketing

• Deep knowledge of digital marketing across all social platforms and marketing channels, including creator partnerships across various tiers of talent, branded video content, digital media, and the talent management space.

• Proven experience in team leadership by directly managing or mentoring staff and supporting overall staff needs.

Preferred Qualifications

• Agency background with a thorough understanding of how to design and execute successful measurable creator campaigns, as well as a deep knowledge of how digital / social media fits in the communications mix.

• Experience working across a wide variety of brand sectors.

• Clearly understand ROI and measurement tools surrounding creators (both to identify and evaluate).

• Understand the path to purchase through creator campaign, and techniques to track and assess performance.

• Must be passionate, driven, and emotionally intelligent.

• A track record in planning and delivering campaigns with creators.

• Demonstrate knowledge and a passion for the Creator universe on all social channels.

• Excellent verbal and written communications skills

• Ability to work independently and as a member of a team

• Aptitude to develop and maintain strong working relationships with both internal and external stakeholders.

• Ability to work under pressure, prioritize and handle a number of concurrent projects and tasks

• New business expertise

Key Responsibilities  

• Team Lead to develop innovative creator marketing campaigns with creators, as well as oversee and activate creator campaigns, paid media and distribution strategies.

• Manage, identify and nurture new client relationships at the highest level, and ensure that team is implementing programs to the highest standard possible.

• Proven client counsel and advise different clients on the best creator strategy based on metrics and a sound business case for their particular brand.

• Plan and deliver creator campaigns including paid amplification strategy across all main platforms.

• Identify, negotiate and manage creators and talent across multiple channels

• Help lead cross functional teams with integrated solutions for client campaigns (taking them from concept through to delivery).

• Keep abreast of emerging partners, innovations, talents, platforms, tools and provide recommendations.

• Promote the value and importance of client feedback and review the team and develop a client-focused culture.

• Manage post campaign evaluation, highlight strengths, and identify opportunities to improve future campaigns.

• Maintain an understanding of our client's business and sectors to improve counsel to clients.

• Monitor and understand client markets and brands; be aware of market issues and competitive activity

• Lead team briefings to share information to keep teams informed and engaged. Use team meetings as an opportunity to share knowledge.

• Plan and prioritize work with team to ensure completion according to client requirements and deadlines

• Maintain involvement in team / management / group initiatives to drive company / team vision.

• Delegate projects and activities to stretch performance and capability

• Partner with resource management to ensure accounts are staffed appropriately.

If you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles. 

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. 

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.