Creator Manager

The Creator Manager is responsible for creator marketing within the South African landscape, integrating a global strategy into a local market, localising and setting up the framework, along with elevated ideation as well as the day-to-day operational execution of the plan across departments and functions. They will work closely with internal stakeholders both locally and globally to ensure efficient workflows and adherence to the global framework. Additionally, the role will be responsible for serving as a subject matter expert in the topic across the entire business. The Creator Manager will oversee, relationship management, campaign generation, talent selection, internal strategy communication, and program reporting. 

Strategic Direction:

• Create and own a strategic framework withing the business and department. Own and develop strategic direction for Creator Marketing utilising the global framework and adapting to the local business objectives.
• Work cross functionally to determine strategies across the calendar year and opportunities by project and function to help achieve our business objectives, ensure clear objectives identified and ROI goals.
• Reporting and goal setting: Define goals and holistic assessment guidelines for the department which align to the business goals and ensure key stakeholders understand and buy into these approaches to ensure an aligned approach across business functions. 

Relationship and Collaboration:

• Collaboration across internal and external stakeholders: this position requires collaboration across multiple business functions, multi discipline creators and global functions. Work cross functionally to understand and assess current ways of working with creators, consider the most appropriate workflow and strategies and structures to ensure the best outcomes for our business objectives. Collaborate with international stakeholders to encourage learning exchange, share best practices and provide an understanding of the South African landscape within context of local creators.
• Identify and develop relationships with opinion leaders whose organic reach can add value to the business across a variety of key playgrounds, to support us in building brand and product trust.
• Represent the brand in an authentic manner and take the time to understand Creators interests, goals and where they want to go while building a genuine connection and relationship.

Project management and general business operations: 

• Support all areas of the business across Sports, Culture, Brand, On Premise and Field to help amplify the existing marketing initiatives that align with their interests
• Create and present best practices from within the world of Red Bull in the Social Opinion Leader space to inspire and further educate
• Maintaining the database and remaining POPI compliant 

Budgeting and Reporting ROI:

• Refine the existing management & reporting tools and monitor approaches for all creators and ensure our company wide approach is effective and efficient. Constantly evolve this process and share learnings and coaching with other team members, actively report and present learnings and successes to different business stakeholders, focusing on product trust and ROI of our investments.
• Responsible for accurate budget management & commercial business case development, Leading on-boarding and training around Creator Marketing across the organisation as well as be a role model to wider marketing team members.

University Degree 

Has 2-3 years of experience in marketing, communications, public relations, talent management and or social media, with a clear focus on the creator/influencer industry

Strong planning and project management competencies

Passionate about the Influencer/ Creator space and experienced in working with/managing talent

An understanding of social trends and platforms as well as consumer habits

Basic knowledge of the platform creator programs – TikTok, Instagram, YouTube

Ability to multi-task and work in a fast-paced environment

Strong interpersonal and communication skills that facilitate cross-functional collaborations

Creative mind paired with an entrepreneurial ‘can-do’ attitude focusing on solutions

Strong grasp on Microsoft Office applications

Lives and represents the Red Bull brand traits

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.