Creator & Influencer Partnerships Manager

Role: Creator & Influencer Partnerships Manager

Location: Durban, South Africa (Hybrid, 3 days in studio)

About the role: 

You'll connect the client with the creators who bring its brand to life in the most authentic, relatable way across social. This is a multi-faceted role blending influencer strategy, relationship management, creative thinking, and operational precision. You'll develop and manage the creator community end to end — shaping how the client partners with influencers and content creators to drive reach, engagement, and genuine advocacy.

The client's relationship with creators is different from most beauty brands. The people who represent the brand need to genuinely reflect the diversity, honesty, and purpose it stands for. Success means a thriving, well-managed creator community, a programme that scales across markets, and influencer partnerships that feel as authentic to audiences as they do to the creators themselves.

What you will be doing: 

Creator Identification and Recruitment

• Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent the client's brand values and resonate with target audiences across platforms
• Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse beauty
• Maintain and manage a structured creator database, tracking tiers, content output, performance, and relationship status

Community Management and Engagement

• Develop and manage the client's creator engagement programme, building genuine, long-term relationships rather than transactional, campaign-by-campaign partnerships
• Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued, informed, and connected to the client's brand purpose
• Create and distribute regular community communications, including newsletters, updates, and exclusive content
• Organise and support creator events, focus groups, and community moments that deepen relationships and generate insight
• Develop creative product mailers and gifting activations that feel personal and on-brand

Campaign and Content Activation

• Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on brand, and aligned with platform best practices
• Develop creative briefs that give creators clear direction while leaving room for authentic, platform-native expression
• Coordinate with the creative and social teams to integrate influencer content into broader content calendars and campaign plans
• Track all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations

Performance and Reporting

• Report on influencer campaign performance, community growth, engagement metrics, and programme impact, using data to refine strategy and demonstrate value
• Monitor creator content quality and audience response, identifying what's working and feeding learnings back into briefs and strategy
• Track programme operations including newsletter engagement, event participation, and community health metrics

Budget and Programme Management

• Track and manage creator fees, gifting budgets, and event spend; raise purchase orders and support invoice processing
• Maintain accurate budget records and flag variances or risks to the Social Lead in a timely way

Programme Development and Scaling

• Shape and refine the creator programme's processes, tools, and ways of working, building a model that is efficient, scalable, and replicable across markets
• Support the expansion of the client's creator programme into additional markets, adapting the approach for different regions, platforms, and audiences
• Contribute to the wider studio's influencer strategy, sharing best practices and insights that raise standards across the team

Client Partnership

• Partner with the client brand team on influencer strategy, presenting programme updates, campaign results, and recommendations with clarity and confidence
• Manage client feedback and approvals within the influencer workflow, keeping stakeholders informed and the process moving 

What you need to be great in this role: 

• Proven experience in influencer marketing or creator management, with a focus on consumer brands — ideally beauty, personal care, wellness, or FMCG
• A track record of identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platforms
• Experience building and maintaining ongoing creator communities or ambassador programmes — not just one-off campaign activations
• Strong project management skills, with the ability to manage multiple creator relationships, campaigns, and workstreams simultaneously without losing detail
• Working knowledge of influencer contracts, usage rights, disclosure regulations, and compliance requirements
• Experience supporting project-level budget tracking and financial administration, including creator fees, gifting spend, and purchase orders
• Creative thinking, with the ability to develop engaging briefs, gifting concepts, event ideas, and community activations that strengthen creator relationships
• Confidence presenting to and partnering with brand clients, with clear and structured communication skills
• Proficiency with influencer management platforms (such as CreatorIQ, Traackr, Grin, or similar) and social listening or analytics tools
• Strong analytical skills, with the ability to report on campaign performance, interpret engagement data, and translate findings into actionable recommendations
• Genuine interest in creator culture and social platforms, with a clear understanding of what makes influencer content feel authentic versus forced
• Appreciation for inclusive representation, with experience or a strong interest in working with diverse creators who reflect a broad range of backgrounds, identities, body types, and experiences
• An organised, solutions-focused approach to managing competing priorities and complexity
• Professional proficiency in English; additional languages are a plus, particularly for multi-market expansion
• Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to enhance creator research, brief development, reporting, and programme communications
• Experience building personal AI workflows to improve efficiency and quality across influencer identification, content analysis, and trend monitoring
• Agentic approach to self-direction, prioritisation, and problem-solving across competing workstreams
• Ability to critically evaluate AI outputs and apply human judgement in relationship management, creative evaluation, and brand alignment decisions

Req ID: 18678

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