Basic-Fit is a young, dynamic and fast-growing organization with one clear mission: making fitness accessible for everyone and a habit people love. We are Europe's market leader, active in 6 countries and recognized as NIMA Marketing Company of the Year.
At Basic-Fit, creator marketing is a core growth driver, strengthening mental availability, recognition, and preference, while using performance insights and paid media to scale impact and drive measurable ROI over time.
The Challenge
The creator world never stands still, and neither do we. At Basic-Fit, we’re scaling creator marketing into a true growth engine. The challenge is to connect creators, campaigns, and always-on activations into one cohesive story that captures attention and delivers measurable business impact across markets.
This Is What Your Role Looks Like
We’re looking for a Creator Marketeer at our International HQ in Hoofddorp: a strategic marketeer, creative thinker, and natural connector. Someone who lives creator culture, builds strong relationships with creators and agencies, and turns creativity into business impact.
You set the strategy, build scalable playbooks, and work closely with local community marketers, cross functional teams and agencies to bring that strategy to life.
Your Responsibilities
Shape and execute the international creator and influencer strategy across 6 markets
Act as brand owner for creators, safeguarding brand fit, tone of voice, and long-term narrative
Translate brand and business objectives into creator-led campaigns and always-on activations
Build and own long-term partnerships with creators and influencer agencies
Support and guide community managers across markets in executing creator activations
Own the operational backbone of the creator ecosystem, including contract templates, onboarding flows, ambassador processes, and scalable creator experiences
Ensure seamless integration between organic creator content and paid amplification
Collaborate closely with Brand, PR, Performance, Media, and Marketing Analytics
Own KPIs and performance insights to continuously optimize results
Who Are You?
You combine creativity with strategic thinking and execute with ownership in a fast-moving environment.
Additionally, we are looking for someone who has:
4+ years of experience in creator or influencer marketing
Strong understanding of the creator ecosystem and emerging digital trends
Experience building international playbooks, templates, and frameworks
Excellent relationship-building, negotiation, and stakeholder skills
Media- and data-savvy, comfortable with full-funnel KPIs and measurement
Strong creative judgement and the ability to brief creators without killing authenticity
Hands-on mentality, as comfortable building the strategy as rolling up your sleeves to execute it
Bachelor’s or Master’s degree in marketing, commercial, or a related field
English required; Dutch, French, German and/or Spanish are a big plus
What Makes Basic-Fit Different
At Basic-Fit, we build habits – not hype - making fitness something that people stick with. We move fast and scale hard, transforming ideas into action across markets throughout Europe. Our success is built on collaboration and shared ownership, where everyone contributes to our collective wins. Above all, we believe that fitness should be accessible to everyone, and that's exactly who Basic-Fit is for – everyone.
What We Offer You
At Basic-Fit, it’s not just about work, it’s about your growth. As a Creator Marketing Specialist, you’ll have the freedom to make an impact and develop yourself in a dynamic environment.
What you can expect from us:
Unlimited access to GoodHabitz and LinkedIn Learning
Strong opportunities for professional and personal growth
Informal, down-to-earth culture with four days in the office and one day remote
Competitive benefits including travel allowance, bike plan, health insurance discount, pension plan with a 52 percent Basic-Fit contribution, and remote work allowance
Access to our Basic-Fit gym at HQ
A young, energetic marketing team that also shows up at (sporty) events for good causes
🎯 Apply Now
Ready to build the future of creator marketing at scale? Apply and we’ll be in touch.
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What We Do
Founded in 2013, Basic-Fit is proud to have more than 3,75 million members in more than 1,400 clubs across the Netherlands, Belgium, Luxembourg, France, Spain, and Germany. Thanks to our fast growth we can call ourselves Europe’s value-for-money fitness leader. Our mission is to make fitness accessible. We believe that everyone who wants to get fit should be able to have access to fitness. With around 8,000 employees, we operate a simple membership model that provides a fitness experience that is both affordable and accessible. Our values are already represented in our name - B(Be), A(Accessible), S(Smart), I(Inclusive), and C(Committed). Our European HQ is located in Hoofddorp, the Netherlands, right outside of Amsterdam. We’re always looking for enthusiastic employees in both our clubs and HQs who share our passion for fitness and want to contribute to our fast-growing international company. Besides transparency, innovation is one of our top priorities. Are you proactive, have an open-minded personality, and are down to earth? Then you'll fit right in with us. GO FOR IT!
