Creator Growth Marketer

Posted 2 Days Ago
Be an Early Applicant
New York City, NY, USA
In-Office
80K-120K Annually
Mid level
Mobile • Software
Citizen is a free app that keeps you and your loved ones safe.
The Role
Build and scale a network of 1,000 active creators/month: recruit, pay, engage, and retain creators; run daily community operations; design incentives and partnerships; collaborate with product and track activation, retention, and content metrics.
Summary Generated by Built In
What this is

Citizen is building an army of 1,000 active creators per month who film, share, and report in real time from their neighborhoods. This person owns that program end to end — recruiting, paying, managing, and growing a creator network that turns ordinary people into the eyes of their city. It's part talent scout, part community operator, part growth hacker. It runs every night.

What you'll do

  • Build and operate the creator recruitment pipeline from 50 to 1,000 active creators/month

  • Own creator incentives: payment structures, milestone rewards, exclusives, partnerships

  • Run the creator community daily — Slack or Discord, nightly engagement, content feedback, momentum

  • Source and close media and partnership deals that expand the creator pool (local news, influencers, neighborhood orgs)

  • Work with product to define the tooling creators need and surface friction points back into the roadmap

  • Define and track the metrics: creator activation rate, retention, content volume, incident creation lift

What we're looking for

  • 4+ years running creator programs, influencer networks, or community growth at a consumer app or media company

  • Has personally built a community from scratch — not inherited one

  • Comfortable owning a program that runs nights and weekends; this isn't a 9-5

  • Strong taste in video content and an instinct for what goes viral

  • Experience with incentive design and creator economics

  • Bonus: background in hyperlocal media, public safety, or news

Why this role

Citizen protects millions of people every day. The creator army is how we scale that mission — more eyes, more footage, faster response, more lives protected. This person is building something that has never existed before at this company.

Salary Range

This role offers a base salary of $80,000 - $120,000 per year, plus equity.

Compensation & Benefits
We offer competitive salary, equity, and a full benefits package, including:

  • At least one fully employer-sponsored medical plan option

  • Dental and vision coverage, with a small employee contribution

  • Unlimited PTO

  • Up to 14 weeks paid parental leave (for all parents)

  • Monthly tech stipend

  • Free mental health support

  • Hybrid work environment + catered lunches (NYC HQ)

Diversity, Equity & Inclusion at Citizen
Citizen is an equal opportunity employer. We’re building a team that reflects the diversity of the communities we serve — across race, gender identity, sexual orientation, age, ability, and background.

We know that diverse teams make better decisions and build more effective products. If you don’t meet every listed qualification, we still encourage you to apply. Skills, potential, and lived experience matter.

Skills Required

  • 4+ years running creator programs, influencer networks, or community growth at a consumer app or media company
  • Has personally built a community from scratch, not inherited one
  • Comfortable owning a program that runs nights and weekends
  • Strong taste in video content and an instinct for what goes viral
  • Experience with incentive design and creator economics
  • Background in hyperlocal media, public safety, or news
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: New York, NY
150 Employees
Year Founded: 2017

What We Do

Citizen is a free app that keeps you and your loved ones safe. Using our unique technology, 911 alerts are made available to the public and accompanied by live stories, real-time updates, and user-generated content to provide you with the information you need to protect yourself and your loved ones.

Why Work With Us

In defining mobile personal safety as a category, we measure our success in the number of lives we impact. We are building proprietary hardware and software in order to crack open the 911 system, which until now was closed to the public. People have used Citizen alerts to evacuate burning buildings and reunite abducted children with their families.

Gallery

Gallery

Similar Jobs

Genius Sports Logo Genius Sports

VP Sales, Media & Sponsorship

AdTech • Artificial Intelligence • Machine Learning • Marketing Tech • Software • Sports • Big Data Analytics
Easy Apply
Hybrid
New York, NY, USA
1800 Employees
180K-230K Annually

ZS Logo ZS

Senior Lead, Digital Products

Artificial Intelligence • Healthtech • Professional Services • Analytics • Consulting
Hybrid
5 Locations
15000 Employees
185K-195K Annually
Remote or Hybrid
US
15100 Employees
16-16 Hourly

ServiceNow Logo ServiceNow

Head of Insurance Go to Market – AMS

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Remote or Hybrid
New York, NY, USA
29000 Employees

Similar Companies Hiring

Hanover Park Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
42 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account