.png){kind=logo}
We’re looking for a Creative Strategy Manager who leads with copy, thinks in hypotheses, and can build creative systems that convert.
What you’ll own
Drive end-to-end creative strategy for D2C performance marketing: from consumer insight to brief to live creative, across all formats and channels
Write and own creative briefs: tight, opinionated, and grounded in real consumer psychology and behavioural insights
Build and maintain hypothesis-led creative frameworks: hooks, angles, formats, messaging architecture, that the team can iterate against
Lead and manage external creative agencies: brief them sharply, review their output critically, and hold the bar high on quality and on-brand execution
Own the creative learning loop: work with the performance marketing stakeholders to understand performance data, identify winning patterns, translate into actionable creative direction
Train and upskill junior creative team members; build internal creative strategy muscle
Stay close to the devotional consumer, their language, triggers, trust signals, and purchase motivations, and translate those into communication that resonates.
What you bring
5+ years across agency and D2C brand environments, you've seen both worlds and know the difference
Exceptional writing. Copy is your primary tool, the buck starts from copy
Deep understanding of performance creative: hooks, scroll-stoppers, UGC angles, thumb-stop formats, and what makes someone click
Comfort with research: primary, secondary, qualitative, and the ability to turn it into creative direction fast
You think in frameworks and hypotheses, not just vibes or gut feelings.
Experience managing external agencies and freelance creatives with clarity and accountability
Enough creative range to coach others, you can articulate why something works, not just that it does.
You'll thrive if you
Love understanding what makes people buy, especially in emotionally-driven, faith and devotion categories
Are obsessive about the first 3 seconds of any content
Can context-switch between big strategic thinking and line-level copy feedback without losing altitude
Have strong opinions about formats and can back them with data
Are energised by building, not just executing — you want to leave systems behind, not just campaigns.
Skills Required
- 5+ years of experience across agency and direct-to-consumer brand environments
- Exceptional writing and copywriting skills
- Deep understanding of performance creative, including hooks, UGC angles, scroll-stoppers, and thumb-stop formats
- Experience with primary, secondary, and qualitative research
- Ability to develop frameworks and hypotheses for creative strategy
- Experience managing external agencies and freelance creatives
- Ability to coach and upskill junior creative team members
- Ability to use performance data to inform creative direction
What We Do
We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content. Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives. Read more about us here: appsforbharat.com
