Creative Strategy Lead

Posted 23 Days Ago
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New York City, NY, USA
In-Office
75K-210K Annually
Mid level
Software
The Role
Own creative strategy across paid and organic channels, develop briefs and hooks, collaborate with designers and editors, and run data-driven creative testing. Build an in-house content studio focused on CFO and accounting topics, use AI to accelerate production, and connect creative work to pipeline through collaboration with Growth, Product Marketing, and company founders.
Summary Generated by Built In
About DualEntry

DualEntry is building the OS for finance.

 

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s, with no new entrants in 30 years. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

 

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

 

We hire outliers. We're looking for people with a track record of accomplishing difficult things, whether through their careers or achievements outside of work. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community - because that's what it takes to reinvent a $220B industry.

📍 Location: New York City HQ, 7 World Trade Center

 
Where you'll create impact
  • Own the creative strategy for paid and organic channels (LinkedIn, YouTube, Meta, Reddit and new channels as they appear): what we say, to whom, and in which format

  • Write sharp briefs and hooks from customer insight, then work with designers and editors to ship them fast

  • Run a steady test-and-learn loop: launch variants, read the data, stop what doesn't work and scale what does

  • Help build our in-house content studio: series, short-form video and ongoing content on CFO and accounting topics

  • Use AI tools to cut production from weeks to days, without lowering the bar on taste

  • Work closely with Growth, Product Marketing and the founders so creative ties directly to pipeline

 
What sets you up for success
  • You've got 3–6 years in creative strategy, performance creative or content, ideally at B2B SaaS or fintech

  • You write well and have a clear point of view on what makes a good ad

  • You're comfortable with data and treat metrics as creative feedback

  • You're happy working without a playbook

  • Bonus: you can make finance interesting

 
Why you’ll thrive here
  • Significant equity ownership in one of the top AI companies in the world

  • You’re joining early and will grow with DualEntry

  • Your feedback shapes the product directly

  • High-speed, high-trust environment with high expectations

     
Meet the Marketing Team
  • Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!

  • George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.

  • Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

 
Compensation & Benefits
  • Equity: $50,000 - $75,000

  • Base Salary: $160,000 - $210,000

  • Medical, dental & vision insurance

  • One Medical membership

  • Mental health support (Talkspace)

  • Fertility & family-building support (Kindbody)

  • Virtual healthcare (Teladoc Health)

  • 401(k)

  • Commuter benefits

  • Learning & development budget for courses, certifications & language learning

  • Unlimited AI tokens

  • AI skills development & enablement

  • Visa & permanent residence sponsorship

  • Flexible PTO (27 days, including public holidays)

  • Collaborative, in-office culture with no bureaucracy

  • Snacks, drinks, team events & more

“We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come”

Ben Dohmen, Co-Founder

 
 

Skills Required

  • 3-6 years of experience in creative strategy, performance creative, or content
  • Strong writing skills and a clear point of view on effective advertising
  • Comfort working with data and using metrics as creative feedback
  • Ability to work effectively without an established playbook
  • Experience in B2B SaaS or fintech
  • Ability to make finance interesting
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The Company
HQ: New York, NY

What We Do

DualEntry is the first ERP built AI-native from the ground up. You can close the books faster by automating 90% of manual tasks with DualEntry AI, freeing up time to focus on strategy and helping your business scale without adding to headcount. A one-person finance team? It's possible with DualEntry. Mid-market enterprises that have outgrown starter cloud and on-premise finance systems choose DualEntry to scale to IPO. You can handle multiple entities, multiple currencies, real-time reporting, and high transaction volumes on one customizable platform. Our customers range from enterprises with $5M in annual revenue to NYSE-listed businesses. DualEntry is based in New York City and was founded by two experienced entrepreneurs who previously built a $100M-revenue business. In October 2025 we announced a $90M Series A from Lightspeed Venture Partners, Khosla Ventures, and GV (Google Ventures).

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