SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement and fun.
SciPlay currently offers nine core games, including social casino games Jackpot Party Casino, Gold Fish Casino Slots, Hot Shot Casino and Quick Hit Slots, and casual games MONOPOLY Slots, Bingo Showdown, 88 Fortunes Slots, Backgammon Live and Solitaire Pet Adventure with offices all over the world!
Position Summary
Position summary:
We are looking for a Junior Creative Strategist to join our innovative team. In this role, you will bring together creativity and data, develop high performing campaigns for User Acquisition (UA) and Retargeting (RT) as well as improve app store conversions through App Store Optimization (ASO). You will build impactful creative strategies and creatives which drive growth, engagement, and retention. You are analytical yet creative, you can work independently while collaborating cross-functional teams and concurrently manage multiple projects/initiatives.
We are looking for a team player who thrives when challenged, spreads a positive can-do attitude, has a thirst to learn, and can help us evolve our creative production.
Key responsibilities:
Analyze creative performance to measure creative effectiveness and identify the creatives that resonate with our audience.
Develop data-driven creative strategies and engaging concepts that fit with our products, campaign objective and audience insights.
Find new, fresh creative approaches, experiments and, in parallel, strongly focus on optimizing existing creatives.
Write ad briefs that are data-driven and creative.
Drive creative testing backed up with a hypothesis to gain insights, identify opportunities and apply them to our creative production.
Research and explore competitors’ creative strategies and mobile gaming trends to ensure our strategy remains fresh and competitive at all times as well as identify opportunities for creative innovation.
Partner with UA, RT and, ASO teams to align creative strategies with marketing goals. - Collaborate with game teams to ensure product features will be reflected in our creative strategy.
Work closely with the Art Team to execute the creative strategy, review concepts and ads.
Skills Required
- Experience in developing creative strategies and campaigns
- Ability to analyze data and measure creative performance
- Familiarity with user acquisition and app store optimization
Light & Wonder Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Light & Wonder and has not been reviewed or approved by Light & Wonder.
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Healthcare Strength — Aetna medical options with virtual care, plus programs like fertility support and chronic‑condition management, indicate broad and robust medical coverage. Dental and vision through major carriers add to overall depth.
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Inclusive Benefits Coverage — Offerings such as fertility support via Progyny, gender‑affirming care through FOLX Health, and menopause care suggest coverage designed for diverse needs. Second‑opinion and specialized support services further widen accessibility.
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Wellbeing & Lifestyle Benefits — Resources including a ComPsych EAP with counseling, Care.com membership, and RethinkCare parenting tools bolster everyday wellbeing. A Lifestyle Spending Account and wellness/non‑tobacco premium discounts enhance practical value.
Light & Wonder Insights
What We Do
Light & Wonder is a leading cross-platform global game company focused on creating new worlds where players can immerse themselves in dynamic casino, online or mobile games. Headquartered in Las Vegas, Nevada, with nearly 5,000 employees, the company has locations on six continents.
