The Role
The Creative Strategist will drive content creation, scale creative output, lead initiatives across teams, and optimize performance through innovative storytelling and data analysis.
Summary Generated by Built In
Mission:We’re on a mission to make Raycon the most loved electronics brand in the world where every product feels joyful, effortless, and personal. We believe tech should empower, not frustrate. We’re hiring a Creative Strategist to scale our content engine, lead cross-functional creative initiatives, and drive performance through smart, innovative storytelling. If you’re ready to power up your everyday, read on.Growth:Profitable growth with 4+ million customers and international expansionLocation:New York, NY. Hybrid: 1 day remote, 4 days in office per week.Compensation:Competitive base salary + discretionary bonus Team:Collaborate with a team of creative and marketing professionals across content, design, packaging, and video, with the opportunity to grow into team leadership positions.Why Now:Raycon is at a pivotal stage—evolving from a high-growth startup to a global brand. As we scale, our creative output must scale too—both in volume and sophistication. We're building a high-performing content engine and need a strategic operator who can lead from the front.You’d Be a Fit If You:
- You have 2–5 years of experience in creative strategy, content, or performance roles
- You’ve scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so)
- You're well organized and operate at high creative velocity
- You love storytelling, but you live for results
- You thrive in fast-paced, bottoms-up teams
- You have an eye for branding, detail, and copy, and can apply our customers' lens to everything you create
- Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals
- Scale creative output by owning content and asset velocity goals
- Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth
- Interpret ROAS, CTR, hook rate, thumbstop rate, etc. to inform weekly creative optimizations
- Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness
- Use AI to accelerate creative ideation, copywriting, and production workflows
- Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals
- Monthly creative volume increases 2× while maintaining performance standards
- Ad creatives exceed CTR and ROAS benchmarks across paid channels
- Creative operations become faster, more autonomous, and data-informed
- Creative consistency and quality improve across every customer touchpoint
- 50% team discount on Raycon products
- $1,500 annual L&D stipend + $200 for cultural events
- Monthly team lunch, snack budget, March Madness bracket
- Initial Call: Intro with our recruiter focused on culture fit and your experience
- Manager Interview: A conversation with our hiring manager to dive deeper into your prior experience
- Case Study: A practical exercise tailored to the role, designed to highlight how you think and create
- Final On-site Round: Visit us in the office, meet the team, and collaborate in a short working session
Top Skills
AI
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The Company
What We Do
Based in New York City, Raycon is an electronics brand that designs everyday tech. We’re on a mission to create a better every day through reliable, accessible, and delightful tech.
With over 2 million customers — and loved by thousands of tastemakers, celebrities, and influencers — we’re here to speak up for the customer.
Power up your Everyday.
