About us
Every brand has a sound; however, many organizations experience a disconnect between their auditory expression and core brand values. Random sonic branding leads to disconnected customers and wasted media budgets. At amp sound branding, we live and breathe sonic, creating custom Sonic DNA® with insights-driven data-backed analytics to enable exceptional audio experiences.
amp teams connect musical talents, sound engineers, research scientists, tech gurus, and brand strategists across various projects and platforms. From consulting and sound brand communications to customer experiences and sonic products, every “amployee” contributes to the production of Super-Sonic Experiences for our audio branding clients.
We enjoy our mix of nerdy insights and emotionally engaging creations. amp creates audio and sound strategies, which are used for a wide range of audible touchpoints, including sonic logos, social audio, and campaigns. Super Sonic is about trust building with our clients so they can build trust with their customers.
Key Responsibilities:
- Develop and refine sonic branding strategies based on market research, competitive analysis, and brand analysis.
- Develop and articulate strategic frameworks for sonic identities, ensuring alignment with business and brand objectives.
- Translate brand attributes and values into actionable creative direction.
- Create detailed sonic brand guidelines that define sound principles (together with Creative Team), usage, and consistency across touchpoints.
- Shape the conceptual framework of sonic identities, ensuring consistency across brand touchpoints.
- Validate sonic branding concepts in collaboration with client management, Creative and research teams through testing and data-driven insights.
- Present strategic recommendations and rationales to clients in a compelling and persuasive manner.
Skills:
- Approx. 3-5 years in brand strategy, creative strategy, or related fields
- Experience in sonic branding, music branding, or audio-focused projects is a plus
- Strong strategic thinking and ability to translate insights into creative direction
- Experience with consumer research methodologies, data interpretation, and brand positioning
- High proficiency in PowerPoint, Keynote, and other presentation tools
- Problem solver
- Can do attitude
- Ability to work in a pressurized environment
#LI-DNI #LI-DNP
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What We Do
A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 26 offices in 19 countries, working with a broad spectrum of world-famous brands. Clients include Alitalia, Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Huawei Technologies, Marriott International, Nike, Pernod Ricard, Procter & Gamble, S&P Global, Samsung, Sony, and Taj Group. Landor is a member of WPP, the world's largest marketing and communications firm.
