Creative Strategist

Posted 3 Days Ago
Be an Early Applicant
75201, Dallas, TX, USA
In-Office
Entry level
Real Estate
The Role
Develop creative concepts, hooks, scripts, offers, and campaign angles for paid and organic channels. Create static, video, UGC, landing page, and social content concepts; research competitors, trends, and customer pain points; review performance data; and build creative variations and testing strategies. Collaborate with designers, editors, creators, and marketers while maintaining consistent brand messaging across fintech and consumer finance campaigns.
Summary Generated by Built In

What You'll Do

  • Develop creative concepts for Meta, Google, YouTube, TikTok, Apple Search Ads, and other paid and organic channels.
  • Create strong hooks, headlines, offers, scripts, and campaign angles.
  • Develop concepts for static ads, short-form videos, UGC, landing pages, and social content.
  • Research competitors, trends, customer pain points, and winning creative strategies.
  • Work closely with graphic designers, video editors, content creators, and the marketing team.
  • Turn marketing offers into simple, easy-to-understand creative concepts.
  • Review advertising performance and identify which hooks, messages, and creative styles are working.
  • Build new creative variations based on performance data.
  • Help create and manage a structured creative testing strategy.
  • Stay ahead of trends across FinTech, payments, rewards, crypto, consumer finance, and social media.
  • Help maintain consistent MegPrime Pay messaging and brand positioning across campaigns.
Qualifications

Preferred Experience

Experience with one or more of the following is highly preferred:

  • FinTech
  • Payments
  • Consumer finance
  • Banking
  • Crypto / Web3
  • Rewards or loyalty programs
  • Mobile apps
  • High-growth technology companies

What Success Looks Like

You won't just be responsible for making ads look good.

You'll be responsible for helping us answer:

What message will make someone stop scrolling, understand the product, and take action?

You'll continuously develop new ideas, test them, learn from performance, and turn those insights into better creative.

Portfolio Requirement

Applicants should provide examples of campaigns, advertisements, UGC concepts, scripts, or creative strategies they have personally developed.

Please include examples where you can explain the strategy behind the creative and the results it generated.

Skills Required

  • Portfolio demonstrating personally developed campaigns, advertisements, UGC concepts, scripts, or creative strategies
  • Experience in FinTech
  • Experience in payments
  • Experience in consumer finance
  • Experience in banking
  • Experience in crypto or Web3
  • Experience with rewards or loyalty programs
  • Experience with mobile apps
  • Experience at high-growth technology companies
  • Portfolio examples explaining creative strategy and generated results
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The Company
170 Employees
Year Founded: 2006

What We Do

Megatel Homes is a professional home builder specializing in the development of high-quality residential communities, including innovative resort-style lagoon communities such as the Venetian Lagoon in McKinney. The company strategically operates across several major Texas markets, including Dallas/Ft. Worth, Austin, San Antonio, and Houston, as well as Oklahoma City, focusing on creating luxurious new construction homes that combine residential living with premier amenities.

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