The Role
The Creative Strategist Lead oversees creative strategy for games/apps, aligning teams, conducting playtests, analyzing performance data, and facilitating cross-functional teamwork.
Summary Generated by Built In
ACG_3460_JOB
Requirements
Benefits
Our client, a global publisher and developer of mobile games and apps, is seeking a qualified candidate for the position of Creative Strategist Lead
Strategic Ownership
- Take full ownership of the creative strategy for assigned games/apps, shaping the creative vision, defining the core direction, and setting the long-term strategic path.
- Ensure strong alignment between UA, Product, and Creative teams around common performance objectives.
- Lead structured playtesting to uncover product USPs, understand audience psychology, and identify creative opportunities.
- Build an ongoing system for trend monitoring and competitive analysis across different GEOs.
- Translate insights into strategic opportunities and develop frameworks such as angle maps, messaging pillars, and component systems to support the production team.
- Assess and implement AI tools that enhance research quality, insight generation, and creative ideation.
- Develop AI-enabled workflows to improve both strategic planning and production efficiency.
- Create and maintain internal knowledge systems, including angle libraries, trend hubs, and creative best practices.
- Lead quarterly, monthly, and weekly planning cycles to define priorities and focus areas.
- Balance short-term performance demands with the longer-term creative direction.
- Keep clear roadmaps, decision-making records, and strategic documentation up to date.
- Review creative performance data such as CTR, CVR, IPM, CPI, and ROAS to identify patterns and diagnose root causes.
- Use data to guide decisions and build a consistent weekly rhythm for testing and learning.
- Serve as the strategic link between UA, Creative Production, Product, and other key stakeholders.
- Run alignment discussions and ensure efficient, transparent coordination across teams.
Requirements
- At least 4 years of experience in Creative Strategy, UA Creative, Product Marketing, or related creative strategist roles.
- Strong ability to convert product understanding, data, and market insights into clear creative direction.
- Solid creative project management skills, with the ability to build timelines, coordinate resources, and lead multi-format creative initiatives from concept through execution and learning.
- Strong understanding of performance marketing metrics such as CTR, CVR, IPM, CPI, and ROAS, and how they impact creative decisions.
- Proficient in using creative research and analytics tools, ad libraries, market research platforms, and modern AI workflows.
- Proven experience working closely with Designers, Motion Artists, and Playable Developers to ensure clear strategy and strong execution quality.
- Capable of handling multiple creative projects at the same time while maintaining strong strategic thinking and communication standards.
- Deep knowledge of creative trends, audience behavior, and benchmarks within the mobile gaming/app market.
- Excellent written and verbal communication skills, with the ability to align stakeholders and influence decision-making.
Benefits
- Competitive salary, with full salary provided during probation.
- Performance bonus, with 30% of company profit shared and no cap applied.
- Full SHUI in accordance with Vietnamese law, plus premium private health insurance and annual health check-ups.
- Minimum 12 days of paid annual leave, plus 10 days of paid sick leave.
- 12 work-from-home days per year.
- Free daily food and beverages, including snacks, juice, drinks, and tea-time.
- Monthly or bi-monthly team activity allowance.
- Company learning trips to top profit-generating countries, with Korea as the first destination and Japan next.
- Sponsored sports activities such as badminton and football.
- Sponsored participation in overseas conferences and industry events at all levels.
Skills Required
- 4 years of experience in Creative Strategy or related roles
- Ability to convert market insights into creative direction
- Project management skills for multi-format creative initiatives
- Understanding of performance marketing metrics
- Proficient in research and analytics tools
- Experience working with Designers and Motion Artists
- Ability to handle multiple projects while maintaining communication standards
- Knowledge of creative trends in mobile gaming/app market
- Excellent written and verbal communication skills
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The Company
What We Do
Aloha Consulting Group (ACG) is a consulting firm specializing in digital transformation, technology, marketing, investment, and financial services. Its mission is to make finding rewarding jobs easier and to be a leading firm in Southeast Asia by leveraging human elements and technology.
