Creative Strategist EMEA

As a Creative Strategist at Criteo, you will work on our most strategic accounts, helping clients unlock the full potential of their campaigns through sharper creative thinking, smarter use of data, and a full-funnel, cross-channel approach.

You will be a key partner for clients and internal stakeholders alike, translating performance signals, market insights, and business context into creative recommendations that move things forward. This is not an executional role. You are expected to challenge the status quo, bring genuine strategic value, and contribute to a team that is ambitious, international, and constantly evolving.

You will report to our Creative Strategy Team Lead and be based in our Barcelona office and will take care of:

Strategic Creative Partnerships

• Act as a trusted creative partner for a portfolio of top-tier clients, identifying opportunities to improve creative quality, unlock new formats, and support business growth
• Translate client context, performance data, and market signals into clear, actionable creative recommendations across the full funnel and all channels
• Connect creative ideas to business metrics: ROI, KPIs, and client goals, ensuring your work is both original and measurably impactful
• Support new business and agency conversations with strong creative thinking and a sharp understanding of client needs

Client Engagement and Storytelling

• Build and deliver compelling client-facing materials: demos, mockups, proposal decks, strategic presentations, and creative recommendations
• Engage directly with clients and agencies, leading conversations with confidence, simplifying complexity, and influencing decisions through clear narratives
• Build strong relationships with commercial and client stakeholders to create momentum on pitches, proactive opportunities, and strategic projects

Collaboration and Innovation

• Work closely with Commercial, Creative, Product, and other internal teams to move projects forward efficiently and at quality
• Design and run creative experiments: define hypotheses, test formats, and turn results into concrete follow-up actions
• Stay ahead of cultural shifts, emerging formats, competitor trends, and evolving consumer behaviors to consistently bring fresh perspectives
• Leverage AI tools actively and creatively in your daily work; bringing new ideas and working methods enabled by AI is a genuine differentiator we are looking for in this role

• Around 5 years of experience in digital advertising, whether from an agency, brand, media, or technology company.
• Strong creative thinker and storyteller, able to develop ideas that connect emotionally and drive business outcomes.
• Strong understanding of the digital advertising ecosystem, including social, display, video, retail media, and performance marketing.
• Excellent communicator who builds trust across teams, clients, and markets, and can simplify complex ideas for different audiences.
• Comfortable working directly with clients, presenting to senior stakeholders, and influencing decisions with confidence and clarity.
• Combine creative instinct with data and insights, using analytics, testing, and performance signals to inform your recommendations.
• Curious, adaptable, and excited by the future of advertising, with a genuine interest in AI and emerging technologies.

• German language skills.
• Experience working on large or complex accounts.
• Familiarity with retail media, commerce media, or shoppable content formats.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​

We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.
At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.