At Rankings.io, we help elite law firms dominate first-page search results and get more cases. To elevate our creative output across all social channels and connect more powerfully with audiences, hiring a Creative Specialist focused primarily on high-impact social media design who excels at crafting bold, engaging, and conversion-driven designs.
You’ll work across Operations to produce premium designs, including paid social ad variations, organic social graphics, HTML5 ads for programmatic/display, short-form animations, simple motion graphics, and light-to-moderate video edits. If you love social media, know how to make people stop scrolling, click, and take action, thrive in fast-paced environments, and understand what trends and performs on social, this role is for you.
Responsibilities
Social Media & Ad Creative (Primary Focus)- Design scroll-stopping static and animated social media assets for Facebook, Instagram, LinkedIn, YouTube, TikTok, Google and other relevant platforms.
- Produce paid social ad creatives (static, animated, and light motion), ensuring messaging tweaks remain platform-compliant and legally appropriate for legal industry advertising standards.
- Experience creating HTML5 ads or programmatic display animations.
- Build cohesive organic social media design systems, series, layouts, and templates.
- Create ad-ready visuals that support performance-based goals including CTR, engagement, and conversions.
- Translate scripts, hooks, and concepts into visually compelling social ads.
- Graphic Design & Photography: Create visually compelling graphics, thumbnails, and promotional materials; capture and edit still imagery (both candid and staged) to complement video content and enhance brand storytelling as needed.
- Design scroll-stopping static and animated social media assets for Facebook, Instagram, LinkedIn, YouTube, TikTok, Google and other relevant platforms.
- Create simple motion graphics, text animations, and social ad animations.
- Edit short-form videos for social campaigns, including cutdowns, pacing adjustments, overlays, and subtitles.
- Work with and refine voiceovers, scripts, and rough video assets to elevate final creative output.
- Support advanced motion/video needs when applicable (nice to have, not required).
Message & Creative Copywriting (Nice to Have, Optional)
- The ability to write clear, compelling taglines, catchy hooks, CTAs, headlines and micro-copy for websites, landing pages, social media and digital ad campaigns.
- Develop conversion-focused messaging that drives clicks, engagement, and leads.
- Create short, punchy copy that aligns with brand voice and resonates with target audiences.
- Contribute ideas and angles for continual improvement to engagement — from headlines to ad concepts.
- Edit and refine messaging to ensure it’s sharp, persuasive, and visually aligned with designs.
- Support the creation of reusable copy frameworks for scalability and efficiency across projects.
- Work closely with the Paid, Social, and SEO teams to align creative direction with campaign goals, audience insights, and performance data.
- Collaborate closely with designers to align designs for cohesive, conversion-focused creative assets that work together seamlessly.
- Provide creative direction and feedback on social media graphics, ad creatives, and landing page visuals.
- Create and edit design assets for social or paid campaigns using Adobe Creative Suite or Canva.
- Assist in the creation of HTML5 and animated ads with engaging visuals and messaging.
- Work with the SEO, Paid, and Social teams to ensure copy aligns with campaign goals and performance data.
- Assist in quarterly creative syncs to align messaging strategy across Rankings’ service lines.
- Use performance data to refine designs, messaging, and improve engagement.
- Maintain organized design systems, templates, and asset libraries for scalability, consistency and ease of updates.
- Stay current with social trends, creative ad formats, and platform best practices and competitor creative
- Help brainstorm new campaign ideas that blend storytelling, visual design, and conversion psychology.
- Ensure all output reflects Rankings’ commitment to clarity, professionalism, and authority for clients.
Requirements
- 4+ years of experience in social media design and paid social creative (agency preferred).
- Expert-level proficiency in Canva, After Effects, and Adobe Creative Suite (non-negotiable).
- Proven ability to design high-performing static and animated creatives for Facebook, Instagram, LinkedIn, and YouTube.
- Strong understanding of creative best practices for Facebook, Instagram, YouTube, and LinkedIn ads.
- Experience editing short-form videos, scripts, and voiceovers.
- Familiarity with CRO, UX principles, and how messaging impacts user behavior.
- Ability to modify messaging in ads while staying legally compliant and aligned with platform policies (especially for legal industry advertising).
- Comfortable leveraging AI tools for copywriting and testing, and interest in building AI agents to enhance workflow efficiency.
- Thrives working in a fast-paced environment with rapid turnaround times, multiple stakeholders, and performance-driven priorities.
- A creative mindset with a deep understanding of social engagement psychology and visual storytelling.
- Ability to collaborate with marketers, strategists, account managers, designers, and project managers in a remote setting.
- Ability to adapt voice and tone for different clients while maintaining clarity and engagement.
- Excellent organizational and communication skills, with the ability to manage multiple projects in a fast-paced environment.
Benefits
- Starting salary $60k
- Work Remotely from home
- Unlimited PTO
- Quarterly training stipend for Professional Development
- 100% Health Insurance (Fully employer-funded coverage)
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What We Do
There are thousands of “SEO experts” and most give you zero accountability. You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization. The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak. We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results. “The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page. SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly: Deliver proof, not promises. Our clients rank for keywords like: ⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.) ⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.) ⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.) We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.” The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t. Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast. You deserve better; that’s why we exist. We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now. Let's Talk.
