The Creative Services Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the promotions that will achieve the objectives of that strategy.
- Provides leadership for the promotions team
- Makes decisions regarding hiring, evaluation, promotion and termination of employees
- Develops and executes promotions strategies to enhance station competitiveness
- Manages and leads the department to create new and profitable events
- Manages recruitment and development of talented promotions team members
- Prepares budgets and approves budget expenditures
- Resolves customer complaints regarding promotions
- Plans and directs staffing, training, and performance evaluations to develop and control promotions programs
- Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site
- Creates and reviews operational records and reports to assess the efficacy of promotions
- Creates client promotions and promotional proposals with members of the Programming and Sales teams
- Performs other duties as assigned
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Fluency in English
- Excellent communication skills, both oral and written
- Minimum five years’ experience in media promotions
- Valid driver’s license with an acceptable driving record
- Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
- Experience establishing long-range objectives and specifying the strategies and actions to achieve them
- Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
