CREATIVE SERVICES DIRECTOR - WHNS

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WHNS:

FOX Carolina is located in Greenville, South Carolina - consistently ranked among the best small cities in the U.S. Our DMA (#36) includes Asheville, North Carolina, and offers a competitive news environment. FOX Carolina is emerging as a news leader, producing 13 hours of news each weekday. Our award-winning team thrives in a fast-paced, collaborative, and fun environment.

Greenville features a vibrant downtown centered on the Reedy River, with top-rated restaurants and breweries, plus miles of walking trails. For outdoor enthusiasts, the Upstate and Western North Carolina offer lakes, mountains, and historic landmarks - all within a short drive. Greenville continues to earn top recognition as a top city, a top foodie destination, and one of the best places in the country for young professionals.

Job Summary/Description:

FOX Carolina, Palmetto Sports and Entertainment, and Telemundo Carolina del Sur need an experienced and talented media professional to lead our Creative Services team. As our Creative Services Director, you’ll lead marketing efforts for all our stations and digital products and manage commercial production. You’ll create innovative, compelling outside media campaigns, driving viewership to all of our local brands. The top candidate will have media production skills to produce compelling commercials and station marketing campaigns. We need a leader who can work well with all areas of the station and our advertisers. Compensation is based on experience.

Duties/Responsibilities include, but are not limited to:

- Managing the Creative Services team
- Working with the sales manager to create revenue-generating promotions
- Helping our local advertisers create effective messages
- Working with the News Director and General Manager on marketing campaigns for FOX Carolina News, Palmetto Sports, and Telemundo Carolina del Sur news teams
- Working with community organizations on events sponsored by our station

Qualifications/Requirements:

- Minimum of five years of experience in managing TV/Digital marketing efforts
- Excellent communication and organizational skills
- Experience in establishing long-range strategies and plans
- Experience in guiding, directing, coaching, developing, and motivating team members
- Great storytelling with strong written, shooting, and editing abilities
- Clean driving record

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WHNS-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.