Creative Producer (GenFlex.ai)

Posted 4 Days Ago
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Hiring Remotely in Kyiv, Kiev, UKR
In-Office or Remote
Mid level
Fitness • Mobile • Music • Utilities
The Role
Own end-to-end production of video and static performance creatives for paid user acquisition, primarily on Meta. Develop creative concepts, briefs, production pipelines, testing plans, and asset libraries; translate performance data into new hypotheses; manage designers and creative talent; research trends and competitors; and optimize hooks, scripts, formats, and lengths against CTR, IPM, ROAS, and retention metrics.
Summary Generated by Built In

About us:

Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 350 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.

Our mission:

Become a stepping stone on our customers’ journeys of self-improvement.

Our values:
  • Deliver what matters

  • Respect and support others

  • Initiate and own

  • Voiceopenly

  • Execute with quality

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com.

 
Responsibilities
  • Own end-to-end production of performance creatives (video and static) for paid user acquisition (focusing on Meta)

  • Build and run the creative pipeline from briefing to delivery: ideation, briefing, production, launch, iteration

  • Partner with the UA team daily - translate performance data and learnings into new creative concepts, hooks, and hypotheses

  • Plan weekly creative output and hit volume targets without sacrificing quality

  • Manage internal designers; source and onboard new talent as we scale

  • Track creative performance (CTR, IPM, ROAS, hook rate, hold rate) and drive A/B testing on hooks, scripts, formats, and lengths

  • Run continuous trend research and competitor analysis across mobile and web ad creatives

  • Maintain a clean creative library, briefing templates, and reusable assets

 
Requirements
  • 3+ years of experience as a Creative Producer / Creative Strategist / Creative Marketing Manager for subscription web funnels, apps

  • Demonstrable track record of producing high-performing UA creatives (Meta)

  • Strong understanding of performance creative principles: hooks, retention, CTAs, platform-native best practices

  • Excellent project management skills - comfortable shipping dozens of creative variations per month under tight deadlines

  • Data literacy - confident reading creative dashboards, identifying winners, and writing briefs that translate insights into actions

  • Excellent briefing and feedback skills

  • English at Intermediate (B1)

  • Self-driven mindset, comfortable in zero-to-one and ambiguous environments

     
Would be a plus
  • Experience hiring and managing freelance creative networks (motion graphics, UGC, voice-over)

  • Experience working in the health & wellness niche

  • Experience setting up creative testing frameworks and reporting from scratch

  • Experience with Applovin, TikTok, and Snapchat

  • Hands-on skills in After Effects, Premiere Pro, or CapCut

Employee Benefits:
  • Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs.

  • Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy, autonomous hub) and 50% compensation for coworking spaces worldwide to ensure everyone has a comfortable and inspiring workspace.

  • Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday.

  • Public Holidays Policy: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.

  • 100% Sick Leave Compensation

  • Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, and therapy costs.

  • Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools.

  • Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses.

  • Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.

  • Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.

Skills Required

  • 3+ years of experience as a Creative Producer, Creative Strategist, or Creative Marketing Manager for subscription web funnels or apps
  • Demonstrable track record of producing high-performing user acquisition creatives for Meta
  • Strong understanding of performance creative principles, including hooks, retention, calls to action, and platform-native best practices
  • Excellent project management skills and ability to deliver dozens of creative variations monthly under tight deadlines
  • Data literacy, including reading creative dashboards, identifying winning creatives, and translating insights into briefs
  • Excellent briefing and feedback skills
  • Intermediate English proficiency (B1)
  • Self-driven mindset and comfort working in zero-to-one and ambiguous environments
  • Experience hiring and managing freelance creative networks
  • Experience in the health and wellness niche
  • Experience setting up creative testing frameworks and reporting from scratch
  • Experience with AppLovin, TikTok, and Snapchat
  • Hands-on skills in After Effects, Premiere Pro, or CapCut
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The Company
375 Employees
Year Founded: 2015

What We Do

Gismart is a London-headquartered mobile app developer focused on Health & Wellness, Utilities, and Music apps. It has surpassed 1 billion downloads worldwide and employs more than 350 people. Its mission is to support customers’ self-improvement and cultivate well-being globally, with a reach across Europe and beyond. The company also develops products such as FitMe, a home-fitness app offering short, equipment-free routines.

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