MAGIC is redefining what it means to work out from home. Our AI-powered fitness Mirror combines world-class hardware, computer vision, and real-time coaching to bring the experience of a personal trainer into people’s living rooms. Using advanced AI, MAGIC counts your reps, corrects your form, and motivates you through every session - making home fitness more personal, intelligent, and engaging than ever before.
We’ve recently been named one of Europe’s Hottest Startups, voted 'one of the best inventions of 2024' by TIME magazine and partnered with world-class athletes like Jesse Lingard and Desiree Henry, and Strictly Come Dancing's Katya Jones to create the next generation of AI-led fitness content.
If you have an interest in fitness, AI and direct to consumer brands, this is the perfect role for you.
We're growing at an exceptional rate and we're looking for a talented Performance Creative Manager to work directly with our CMO.
This is a full-time, high-impact role for someone who lives and breathes performance marketing and creative testing. You’ll be responsible for the entire ads ecosystem, from strategy to execution - with a focus on scaling paid social (primarily Meta), testing new creatives weekly, and driving measurable growth.
You’ll blend data-driven thinking with creative instinct, managing freelancers, UGC creators, and internal designers to continuously develop and test high-performing ads.
What You’ll Do
- Own and scale MAGIC’s paid acquisition channels, primarily Meta (Facebook & Instagram), with potential to expand into other channels.
- Lead creative strategy: develop hypotheses, create briefs, manage UGC creators, and collaborate with designers to test new concepts weekly.
- Analyse performance data, identify winning patterns, and optimise creatives and audiences to improve ROAS and CPA.
- Maintain a structured testing roadmap across ad formats, audiences, and messaging angles.
- Work closely with the CMO to plan monthly budgets and revenue forecasts.
- Report on ad performance and insights weekly - turning data into actionable creative direction.
- Build and manage a small network of freelancers and creators to ensure a constant flow of new ad content.
- Own creative analytics tools (e.g. Triple Whale, Meta Ads Manager) and develop dashboards to measure performance
- Stay on top of DTC and paid social trends, applying best practices to keep MAGIC’s ads fresh and competitive.
- Create content for organic social (or work with external designers & editors to do so).
Requirements
- 3+ years’ experience in performance marketing, ideally in a DTC or e-commerce startup, or working at an agency across multiple D2C accounts.
- Proven track record of profitably scaling Meta ad spend (£50k+/month).
- Deep understanding of creative strategy - from concept testing to editing and iteration.
- Strong analytical mindset and confidence in Ads Manager, Google Analytics, and tracking platforms.
- Comfortable managing creators and freelancers to deliver ad content quickly.
- Highly organised, autonomous, and outcome-driven.
- Passionate about fitness, tech, and growth.
- Huge bonus if you are a designer/content creator too, but not essential.
Benefits
- Competitive salary.
- Share Options in the company.
- An impact from day one. Our business is scaling by the day. You'll work on ambitious projects, and your contribution will significantly impact the success of MAGIC AI now and in the future.
- Unlimited Holiday (self-directed time off)
- Flexible Home/Hybrid Working from our London HQ (At least 2 days WFH per week)
- Mental Health Wellbeing support
- Hardware budget for brand new Macbook or other.
- Professional learning & development budget.
- All. The. Fun. Regular awesome socials.
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What We Do
MAGIC uses computer vision, connected weights and 3D cameras to deliver personal training by the world's best athletes at home. MAGIC is the first in the world to allow users to perform exercises in front of an intelligent hologram mirror which uses our own custom computer vision software to correct real-time form, rep count, and give live feedback to give a completely hyper-personalised workout. We have combined this with our patent-pending dumbbells and co-created workout content with the world's leading athletes. Similar to how Masterclass.com has done for the higher arts, we enable anyone to be coached by the world’s best in sport, strength, yoga, boxing, dance etc. Users get 1:1 hyper-personalised tracking and feedback as if being personally trained + corrected by them -- but without having to pay £100s a week in typical personal training fees. We are stocked in Selfridges, were named Techround’s #1 IoT startup 2021 and were recently backed by Virgin Startup. We are venture capital backed by 2 leading multi $billion VC funds who also invested in unicorns: Grover, Scalapay and Onfido as well as the founders/angels from Spotify, Stripe, Facebook, Hopin and Tough Mudder.
