The Role
Leads creative resourcing and production traffic for a high-volume account, including capacity planning, resource allocation, workload balancing, staffing forecasts, and cross-functional coordination. The role expands into integrated project management, overseeing project plans, estimates, scrums, status reporting, issue resolution, client communications, and end-to-end delivery across creative, production, strategy, and media teams.
Summary Generated by Built In
GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.
We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace
Your Impact
We're currently seeking a Creative Operations Manager to lead resourcing and delivery on a high-volume production account. This role is a hybrid of a Creative Resourcer and an Integrated Project Manager with an initial focus on taking ownership of creative capacity planning, resource allocation, and production traffic; bringing order to a high-volume, fast-moving workflow.
From there, this role will expand into broader Integrated Project Management responsibilities, owning end-to-end delivery across disciplines.
What You Will Be Doing:
- Own and stand up a formal resourcing process from the ground up, bringing structure to a high-volume, currently instinct-driven workflow.
- Analyze incoming creative requests and forecast resourcing needs against team capacity, staying ahead of upcoming projects rather than reacting to them.
- Build and maintain a resource allocation/staffing plan using Everest (GALE proprietary tool), Smartsheets, and Excel, aligned to production timelines and client deliverables.
- Coordinate the flow of work through the creative process (briefing, routing, reviews, approvals) ensuring on-time, quality output.
- Monitor workload across designers, writers, and producers, and rebalance assignments as priorities shift, including last-minute changes and reprioritizations.
- Maintain granular, real-time visibility into team availability, skillsets, and utilization (e.g., knowing who's a fast copywriter vs. a strong systems designer) to inform staffing decisions.
- Own and lead a weekly cross-functional resourcing meeting with creative leads, account leads, and PMs; arriving with proposed solutions rather than reacting to issues without a plan.
- Partner closely with the Director of Program Management and resourcing counterparts to flag capacity gaps and build the case for additional headcount when needed.
- Forecast and roadmap staffing needs on a regular basis (weekly, quarterly, annually)
- Serve as a go-to resource for creative directors and client partners fielding real-time staffing questions as new projects and shifting priorities arise.
- Establish and refine best practices/processes for resourcing and traffic management, with the goal of stabilizing the process within the first 30-60 days.
- Manage project estimation, understanding objectives and scope, and collaborate across domains to develop an integrated approach.
- Create and own integrated project plans.
- Manage daily scrums, status reporting, and integrated project communications.
- Manage and help resolve project issues across multiple large, cross-disciplinary teams.
- Act as a motivating leader, setting goals, purpose, and direction for the team.
- Foster an open, communicative, and collaborative work environment, including global interoffice relationship building.
- Update clients on weekly project developments and manage client communications, expectations, negotiations, and feedback.
Creative Resourcing & Traffic
Integrated Project Management (Growing Focus Over Time)
Who You Are:
- 6+ years of experience in creative operations, resource/traffic management, or project management within a creative or digital agency environment.
- Experience building or managing creative resourcing/staffing processes on high-volume production accounts.
- Genuinely energized by solving the resourcing puzzle. Last-minute shifts, competing priorities, and demanding stakeholders don't rattle you; you enjoy the game.
- Strong creative intuition, able to quickly learn and track who on the team is strong at what, and staff accordingly.
- Comfortable being pulled into ad hoc, real-time requests from creative directors and client partners and calmly triaging.
- Confident bringing structure and process to a fluid, fast-paced environment with tight timelines and competing priorities.
- Experience (or strong working knowledge of) managing digital marketing campaigns and integrated project delivery, with interest in growing into that responsibility over time.
- Experience leading or coordinating cross-disciplinary teams (creative, production, strategy, media).
- Strong organizational, multitasking, and communication skills.
- Proficiency with project/resource management tools; experience with Everest, Smartsheets, or similar platforms is a plus.
- Agile and digital execution experience is a bonus.
- Eager to learn new skills, platforms, and methodologies to adapt to the evolving agency landscape.
- Always self-reflecting on how to improve yourself and the team's processes.
- Comfortable leveraging AI tools and process enhancements to drive efficiency and save time, keeping the team agile and focused on high-value creative work.
Note: Hybrid work in office is an essential function of the job.
In order to comply with equal pay and salary transparency laws in various locations, we believe the target compensation for this role is $100,000-$125,000 per year. Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs. For more information on other benefits we offer, please visit https://www.gale.agency/careers
AI Disclosure: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make the final decisions. All decisions related to screening, interviewing and selection are made by our Talent Acquisition and hiring teams.
Note: Hybrid work in office is an essential function of the job.
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Our Hiring Process
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
Skills Required
- 6+ years of experience in creative operations, resource or traffic management, or project management within a creative or digital agency environment
- Experience building or managing creative resourcing or staffing processes on high-volume production accounts
- Strong creative intuition and ability to match team members' skills to staffing needs
- Experience or strong working knowledge of digital marketing campaigns and integrated project delivery
- Experience leading or coordinating cross-disciplinary teams including creative, production, strategy, and media
- Strong organizational, multitasking, and communication skills
- Proficiency with project and resource management tools
- Experience with Everest, Smartsheet, or similar platforms
- Agile and digital execution experience
- Comfort leveraging AI tools and process enhancements
- Ability to work in a hybrid office environment
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The Company
What We Do
We’re a Business Agency. GALE brings business insights to brand storytelling and activates across every channel. GALE was named Adweek Breakthrough Media Agency of the Year, Ad Age Data & Analytics Agency of the Year and #5 on the Ad Age A List.
