Creative Media Coordinator

About Visit The Woodlands

The Woodlands is a place designed for great experiences - from beautiful nature to top-tier amenities, globally-ranked venues to hidden gems, our goal at Visit The Woodlands is ensuring the visitor experience is seamless. An energetic and innovative 501 (c) (6) organization, The Woodlands Convention and Visitors Bureau (dba: Visit The Woodlands) is the official destination management and marketing organization for The Woodlands, Texas. Our primary purpose is to drive demand for both hotel and retail tax collections, to promote economic growth and improve quality of life for The Woodlands residents. We work with the community to create and maintain productive public and private partnerships while serving as a reliable and credible source for The Woodlands tourism industry.

Summary of Duties:

The Creative Media Coordinator, under the guidance of the Marketing Manager, is responsible for projects that support Visit The Woodlands sales and marketing initiatives. Leveraging our brand as the guiding principle, this position creates engaging content and collateral for Visit The Woodlands’ website, email marketing efforts, printed collateral and other needs.

Essential Duties and Responsibilities:

• Designs, creates, edits and manages in-house photo and video production.
  • Equipment used includes: Sony A7SIII, lighting equipment, DJI gimbal, etc. 
  • This person manages the process end-to-end. From initial project intake up to final delivery including but not limited to: scoping, project planning, vendor coordination, production logistics, creative execution, post-production, and exporting. 
  • The balance between photo and video projects depends on the needs of the organization 
• Collaborates with media production vendors to coordinate photo and video shoots, as needed to support Visit The Woodlands sales and marketing initiatives. 
• Produces and maintains high-quality photo and video library for Visit The Woodlands using the Digital Asset Manager (DAM), Crowdriff including tagging, organizing and managing sharing assets with internal and external stakeholders
• Maintains all video and photography equipment.
• Forward facing role that is a primary contact in working with stakeholders, hospitality partners, leadership, advertising partners, sales and marketing teams, and all partners on videography and photography needs including shots and working with vendors from start to finish including detailing scope of work, bids, the project and shooting, W9s, invoicing, editing and creating
• Curates Media Assets (photo and video) and asset selection by working with the Marketing Manager, Sales Manager, hospitality partners, and Leadership Team on what is needed for various, channels, placements and needs.
• Develops on-brand marketing assets for photo, video, print, digital and social needs using graphic design software (Adobe Creative Suite).
  • Including sales, marketing, leadership and board presentations, spots, reels, recap videos, sales videos, storytelling videos for social media, YouTube and other long form videos, our website, other social media assets, visitors guides, and fast turnaround ai party pic galleries, flyers and other collateral and business cards.
• Import, maintain, & fulfill needs and requests for: advertising, DAM requests, content and social media needs, PR and editorials, lead requests from partners and various sources including website, tradeshows, TWCVB sponsored events and special activations.
• Implements and maintains brand guidelines on all projects.
• This position communicates with partners and stakeholders to gather images for use by Visit The Woodlands. 
• Maintains invoicing and budget process consistent with Visit The Woodlands process
• Have a working knowledge of social media platforms in order to monitor outlets, answer questions, serve as a back up to the social media team, and support the Marketing Manager other marketing team members as needed.
• Serve in a supporting capacity as needed. Other duties and responsibilities may include:
  • Source, add, and maintain special offers into Simpleview CRM for use in marketing campaigns and initiatives.
  • Develop regular partner communications via email, in-person meetings and other TWCVB functions when assigned. 
• May be required to work nights, weekends and holidays during local events or when traveling for work. 
• Other duties as assigned.

Supervisory Responsibilities: This job has no supervisory responsibilities.

Minimum Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above and below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education: Bachelor's degree (B. A.) from four-year College or university.

Experience: Over one (1) year up to and including three (3) years’ experience, or equivalent combination of education and experience. Experienced in creating shot lists, scopes of work, has managed various photo and video shoots and working with others on them, has experience in lighting, boxes, and flashes, marketing and customer relations is essential. Maintain polished, professional demeanor while on shoots, as this is a very forward facing role with luxury partners. May be asked to share social media channels, website, and/or portfolio.

Experience with the below is a plus: 

• Travel and tourism industry experience.
• Agency experience and or experience/understanding of The Woodlands is a plus.
• Has a solid working knowledge of the TWCVBs website platform (Simpleview CMS) in order to make updates, build new pages and microsites or other necessary items.

Licenses and Certifications:

• Must possess a Texas driver’s license within the first ninety (90) days of employment and meet the driver safety policy requirements.
• Tourism, marketing or communications related certifications a plus.

Computer Skills: The preferred candidate for this position has experience in the following:

• Microsoft Office and Premiere Pro, Adobe Suite, Sharepoint, Crowdriff, Asana, Canva, 

• Social media platforms including Facebook, Instagram, Twitter, YouTube, Pinterest and others; 
• Simpleview Customer Relationship Management (CRM) or other CRM database system;
• Simpleview Content Management System (CMS) or other CMS platform;

Soft Skills

• Must have interest and experience in using and staying on top of emerging technology, including AI
• Must be a self-starter that takes initiative- hear what is needed by staff and take initiative to work with internal and external teams to create from start to finish
• Must have a creative eye, be a collaborator, and a team player that helps out as needed and enjoys working on a fast team
• Must be highly detailed and organized, maintaining professional standards throughout long days of shoots
• Must be patient and demonstrate flexibility and responsiveness to shifting priorities in fast paced environment that frequently is changing, including short-notice photo and video request needs from executive leadership 
• Must be able to go with the flow and pivot easily for last minute needs or short notices for photo/video capturing and changes.
• Must be willing to work overtime including some weekends, evenings and/or holidays as needed to get coverage for events such as Ironman, concerts, events, and/or conferences, estimated at 5%-15% of work time at maximum. This role is eligible for overtime and flexible hours when applicable.  

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee is occasionally required to reach with hands and arms and climb or balance. The employee must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and depth perception and ability to adjust focus.

Work Conditions: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to outside weather 

conditions. 

Satisfactory: Occasional exposure to unpleasant environmental conditions and/or hazards. Occasional outside work.

Occasional physical effort is required.

The noise level in the work environment is usually moderate. 

The Woodlands Township is an Equal Opportunity Employer and values diversity at all levels of its workforce