Creative Marketing Specialist

Impulse is a brain training app that helps people keep their brains sharp with bite-sized fun games and logic puzzles. Impulse is the world’s most downloaded app in the Brain Training category with over 100 million downloads. The app is trusted by users worldwide, with a 4.7 rating on the App Store, and has been featured as App of the Day in over 50 countries, including the UK, Canada, and Australia.

Impulse is a part of Headway Inc, a global tech company that revolutionizes lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine.

The core of our achievements is our team. That’s why, together with Karina, Senior Creative Manager at Impulse, we’re looking for a Creative Marketing Specialist to join our team.

• Become an expert in creative marketing. You’ll work with top-notch approaches while learning from a team that constantly pushes the boundaries to stay №1 in the niche.
• Work with driven, experienced teammates. You’ll work side-by-side with specialists from all areas, brainstorming, testing, and constantly exchanging ideas and knowledge.
• Make a real impact on the performance of a #1 brain training product. You’ll come up with creative ideas and actually see the difference your work makes.

• Explore the market and competitors to identify trends and translate them into creative ideas.
• Generate and test creative hypotheses for advertising campaigns.
• Create clear and structured briefs for designers (mostly video creatives) to bring ideas to life.
• Use AI tools to generate images, videos, and creative concepts faster and more efficiently.
• Analyze performance metrics of tested creatives (CTR, CPA, ROAS) and generate new ideas to improve results.
• Discover and implement new tools and approaches to enhance the creative process and automate routine tasks.
• Participate in shoots for advertising creatives, collaborating with our in-house video production team.

• 1+ years of experience in creative marketing;
• Ability to use market monitoring and competitor analysis tools (AppMagic, Facebook Ad Library, TikTok Creative Center etc).
• Experience using AI tools (ChatGPT, Gemini, Claude, Sora, Nanobanana, Runway, or similar).
• Understanding of key marketing metrics and the marketing funnel.
• Ability to create clear and structured briefs for designers (both static and video creatives).
• A mix of creative and analytical thinking, proven by previous experience.
• Proactive and self-driven mindset — eager to learn, grow fast, and adapt in a dynamic environment.
• Interest in tracking content trends and best-performing ad practices on social media.
• English at Intermediate level or higher — comfortable communicating with teammates and stakeholders.
• Openness to sharing and discussing ideas and providing constructive feedback.
• Alignment with the values of our team (more about us - here).

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance, company doctor, and full sick leave compensation.
• Sports activities: running, yoga, boxing, and more.
• 20 days of paid vacation per year + public holidays.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!