Creative Marketing Specialist (Codefinity)

Reposted 2 Days Ago
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Kyiv, Kiev, UKR
In-Office
Entry level
Software
The Role
As a Creative Marketing Specialist, you'll develop performance creatives, analyze market trends, oversee production processes, and enhance output using AI tools.
Summary Generated by Built In

Codefinity is a fast-growing EdTech company on a mission to make tech education accessible, engaging and truly practical. We help people from all over the world master in-demand programming skills and build meaningful careers in tech.

Our platform has already empowered hundreds of thousands of learners globally — from complete beginners to industry professionals — through interactive, hands-on courses designed to accelerate real skill growth.

We’re a team of ambitious and creative people who love what we do and move fast. We experiment, learn and constantly raise the bar to achieve bold goals. At Codefinity, every idea can make a difference, and every team member has a real impact on our growth story.
What you will do:

  • Systematically develop high-performing creatives for Meta to drive user acquisition
  • Conduct creative and competitive research, analyzing market trends, best practices, and audience behavior
  • Formulate and prioritize creative hypotheses based on performance data and previous test results
  • Develop concepts for performance campaigns, including video scripts, static designs, hooks, and messaging
  • Prepare structured briefs for designers and production teams, overseeing the process from concept to final delivery
  • Analyze test results (CTR, CPA, CPM, ROAS) and initiate iterations for successful assets
  • Explore and implement AI-powered tools to enhance productivity and creative output

What we are looking for:

  • 6+ months of experience in performance marketing, preferably with Tier1 markets;
  • Understanding of Paid Social (Meta) dynamics: formats, hooks, messaging, and platform specifics;
  • Ability to analyze key metrics (CTR, CPM, CPA, ROAS) and conduct competitive research;
  • Copywriting skills and knowing how to transform ideas into catchy headlines;
  • English level B1 (Intermediate) or higher.

What do we offer:

  • Work on a high-impact EdTech product within an ambitious global team
  • 20 working days of paid vacation per year, plus public holidays.
  • An office with a reliable shelter, generators, satellite internet, and other amenities.
  • Access to our corporate knowledge base and professional communities.
  • Compensation for English language learning, external training, and courses.
  • Medical insurance and full sick leave compensation.
  • In-office medical support and professional massage services
  • Sports activities: running, yoga, boxing, and more.

Skills Required

  • 6+ months of experience in performance marketing
  • Understanding of Paid Social dynamics
  • Ability to analyze key metrics
  • Copywriting skills
  • English level B1 or higher
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The Company
Kyiv, Kyiv
874 Employees
Year Founded: 2008

What We Do

Genesis is a co-founding company that builds global tech businesses together with outstanding entrepreneurs from CEE. We're one of the largest global app developers. Apps of Genesis companies have been downloaded by more than 400 mn users globally and are used by tens of millions of users monthly. Genesis has co-founded now independent tech companies such as Jiji, BetterMe, Headway. We've launched and are currently developing successful projects such as OBRIO, Universe, AMO, Boosters, and others in our ecosystem. We have one of the best tech teams in Europe. As a result, we're constantly recognized as top IT employees in CEE and Ukraine.

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