Creative Marketing Specialist

About the Company
William S. Hein Co., & Inc., is a publishing company that proudly serves over 3,500 institutions in more than 150 countries. For decades, we have been dedicated to providing outstanding customer service and innovative solutions to the legal and general academic communities. Our commitment to excellence is reflected in our marquee product, HeinOnline, the largest image-based legal research database in the world.
HeinOnline offers more than 100 databases and over 200 million pages of content, making it the ultimate resource for legal professionals, scholars, and researchers. With its comprehensive collection of law journals, government publications, international treaties, case law, and more, HeinOnline empowers users to access unparalleled insights and conduct in-depth research with ease.
Employee Benefits
Here is a snapshot of the benefits offered to our employees:

• Competitive Salary and Bonus
• 401K/Profit Sharing Plan (typically 12-15%)
• Medical, Dental, and Vision Insurance (up to 100% paid for)
• Paid Time Off and Parental Paid Time Off
• Flexible Work from Home & Schedule Options
• In-house chef who prepares breakfast, lunch, and take-home dinners
• Professional Development Opportunities
• Employee Committees to Join (DE&I, Events, Newsletter, etc.)
• Complimentary Bus Pass
• And many, many more listed on the Career page of our website

The Position
We are seeking a dynamic and creative Marketing Specialist to join our team at HeinOnline. In this role, you will play a pivotal role in our Marketing and Sales Departments by crafting compelling promotional content, collaborating with colleagues to plan and execute all logistics for trade show events, and provide excellent service to our customers.
Responsibilities include, but are not limited to:

• Email Marketing: Develop and execute high-quality email marketing campaigns via MailChimp, crafting engaging content that effectively communicates the value and features of our products to boost brand awareness and engage our target audience.
• Content Creation: Write captivating product descriptions and blog posts that convey product information clearly and effectively.
• Website Management: Create and update compelling web pages on our WordPress sites, while incorporating responsiveness and SEO best practices.
• Trade Show Coordination: Collaborate with marketing colleagues to execute various aspects of trade show conferences, including registrations, designing advertisements and graphics, managing leads, arranging travel, and ensuring a smooth and successful event.
• Design and Creative: Design impactful advertisements, brochures, slide decks, graphics, and other promotional materials using Adobe Creative Cloud, Canva, and PowerPoint, applying modern design principles.
• Company Branded Giveaways: Work with vendors to order and manage company-branded merchandise, ensuring all promotional materials reflect our brand identity and values.
• Video Marketing: Curate and produce engaging marketing videos to educate customers about new products and features, enhancing user engagement and understanding.
• Product Launches: Support all marketing efforts related to launching new HeinOnline products and services, ensuring maximum exposure and interest.
• Social Media Management: Manage and grow our company’s social media presence for an assigned platform by driving engagement and enhancing our brand's visibility.
• Customer Support: Deliver exceptional customer service through phone, email, and chat, providing assistance and solutions to our valued HeinOnline users.
• Additional Duties: Undertake additional tasks as assigned by management to support the overall goals and objectives of the company.

Qualifications
Desired Skills, Abilities, & Interests:

• Strong design, writing, and editing skills with a keen eye for detail.
• Proficiency in MailChimp or related email marketing software, WordPress, Adobe Creative Cloud, Canva, and PowerPoint. Experience with Elementor is preferred.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Strong interpersonal skills and a customer-focused approach.
• Creative thinker with the ability to problem solve.

Education & Experience

• A minimum of five years of experience in marketing, content creation, and digital communications.
• Undergraduate degree with a preferred specialization in marketing.

Other Position Information
Schedule
Monday – Friday
7:30am-4:00pm OR 8:00am-4:30pm OR 8:30am-5:00pm
Salary
$55,000 to $68,000; depending on experience
An Equal Opportunity for All
At William S. Hein & Co., Inc., we believe that diversity is what makes us stronger—in the workplace, and in the world. So, our mission is simple: to create an inclusive space where everyone feels valued and has an equal opportunity to succeed. If you have skills, passion, and a desire to make a difference, we want you on our team.

Additionally, we understand that each person has unique needs, so let us know how we can best support you during the interview process and beyond. We are committed to ensuring that each member of our team has an equal opportunity to thrive within our organization.