Creative Marketing Specialist

Posted 3 Days Ago
Be an Early Applicant
2 Locations
In-Office
65K-75K Annually
Mid level
Healthtech • Software
The Role
Support and execute patient awareness and education campaigns across digital and in-person channels. Design marketing assets and manage creative direction for launches, conferences, and events. Collaborate cross-functionally, work with external vendors, deploy campaigns in CRM/marketing automation, track performance, and recommend optimizations to improve engagement and adoption.
Summary Generated by Built In
Respicardia

At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.
The Respicardia division of ZOLL Medical Corporation is focused on helping people with central sleep apnea get access to a therapy to restore a more normal breathing pattern during sleep and give them better quality of life. We develop breakthrough therapies for an impactful disease that is severely underdiagnosed and often untreated.
As we continue to grow, those who join our team will work alongside motivated people who care about others, put patients first and are dedicated to high-quality and innovative solutions.

Job Type / Location
Hybrid - Minnetonka, MN

This role offers a hybrid schedule, with an expectation of spending 3 days per week in our Minnetonka office.

Job Salary
Annual Base Salary: $65,000-$75,000

This position is bonus eligible.

Job Summary
This position is responsible for supporting the development and execution of marketing programs, with a focus on creative development, digital engagement, and brand experience. This role brings campaigns to life across digital and in-person channels through compelling content, design, and coordinated execution. Working closely with the marketing team, this individual will help support increased awareness and adoption in a fast-paced, high-growth environment.
Essential Functions

  • Support and execute patient awareness and education campaigns across digital channels, including social media, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), email marketing, and lead nurturing initiatives.
  • Design and develop visually compelling marketing assets, including digital ads, social media content, presentations, and patient-facing collateral.
  • Lead creative design, visual storytelling, and content development to ensure alignment with brand standards and business objectives.
  • Manage the development of messaging, branding, and creative execution for product and program launches, ensuring consistency across all touchpoints.
  • Manage creative planning and execution for conferences and events, including booth logistics, collateral development, promotional activities, and on-site brand experience.
  • Make recommendations regarding creative concepts, attendee engagement strategies, and event marketing tactics.
  • Collaborate cross-functionally with Marketing, Sales, Clinical, and Medical Education teams to translate business objectives into effective creative and campaign deliverables.
  • Assist in planning, building, and deploying marketing campaigns within Customer Relationship Management (CRM) and share suggestions to improve integrative tools.
  • Interact with external vendors, designers, and agencies to support campaign and creative execution.
  • Track and report on campaign performance, and provide strategic recommendations regarding content, creative design, channel mix, and audience targeting to improve campaign effectiveness.

Required/Preferred Education and Experience

  • Bachelor’s Degree in Marketing or a related field (or equivalent work experience)
  • 2–4 years of experience in marketing, with a focus on digital marketing, content creation, or graphic design

Knowledge, Skills and Abilities

  • Strong creative skillset with experience in visual design and content development (Adobe Creative Suite or similar tools preferred)
  • Working knowledge of social media platforms, digital marketing channels, and content best practices
  • Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce, or similar platforms)
  • Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment
  • Excellent communication and collaboration skills, with a proactive and solutions-oriented mindset
  • High attention to detail and commitment to producing high-quality, on-brand work
  • Proficiency in Microsoft Office (PowerPoint, Word, Excel)
  • Willingness to learn, take initiative, and contribute creatively to team success

Travel Requirements

  • This position has minimal travel

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • Standing - Occasionally
  • Walking - Occasionally
  • Sitting - Constantly
  • Talking - Occasionally
  • Hearing - Occasionally
  • Repetitive Motions - Frequently

ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.

The annual salary for this position is:

$65,000.00 to $75,000.00

This position is eligible for an annual bonus in accordance with the company's bonus plan. Factors which may affect starting salary include geography, skills, education, experience, and other qualifications of the successful candidate. Details of ZOLL's comprehensive benefits plans can be found at www.zollbenefits.com.

Applications will be accepted on an ongoing basis until this position is filled. For fully remote positions, compensation will comply with all applicable federal, state, and local wage laws, including minimum wage requirements, based on the employee’s primary work location.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, disability, or status as a protected veteran.

ADA: The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

Skills Required

  • Bachelor's Degree in Marketing or related field (or equivalent work experience)
  • 2-4 years of experience in marketing with focus on digital marketing, content creation, or graphic design
  • Strong creative skillset with experience in visual design and content development
  • Experience with Adobe Creative Suite or similar design tools
  • Working knowledge of social media platforms, digital marketing channels, and content best practices
  • Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce)
  • Proficiency in Microsoft Office (PowerPoint, Word, Excel)
  • Strong organizational and project management skills with ability to manage multiple priorities
  • Excellent communication and collaboration skills
  • High attention to detail and commitment to producing high-quality, on-brand work
  • Willingness to learn, take initiative, and contribute creatively to team success

ZOLL Medical Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ZOLL Medical Corporation and has not been reviewed or approved by ZOLL Medical Corporation.

  • Healthcare Strength Medical, dental, and vision coverage includes in‑network preventive care at 100% along with behavioral health/EAP and virtual therapy options. These features are often regarded as solid to good components of the package.
  • Parental & Family Support Paid parental leave provides 12 weeks at full pay for the birthing parent and 6 weeks for the non‑birthing parent after eligibility is met. This policy is frequently highlighted as a standout element.
  • Wellbeing & Lifestyle Benefits Wellness programs offer incentives and are complemented by multiple external well‑being recognitions. These programs add perceived value to total rewards.

ZOLL Medical Corporation Insights

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The Company
HQ: Chelmsford, MA
30,000 Employees

What We Do

ZOLL Medical Corporation, an Asahi Kasei Group Company, develops and markets medical devices and software solutions that help advance emergency care and save lives, while increasing clinical and operational efficiencies. With products for defibrillation and monitoring, circulation and CPR feedback, data management, therapeutic temperature management, and ventilation, ZOLL provides a comprehensive set of technologies that help clinicians, EMS and fire professionals, and lay rescuers treat victims needing resuscitation and acute critical care. The Asahi Kasei Group is a diversified group of companies led by holding company Asahi Kasei Corp., with operations in the material, homes, and health care business sectors. Its health care operations include devices and systems for acute critical care, dialysis, therapeutic apheresis, transfusion, and manufacture of biotherapeutics, as well as pharmaceuticals and diagnostic reagents. With more than 30,000 employees around the world, the Asahi Kasei Group serves customers in more than 100 countries.

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