TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
Creative Marketing Producer
We are seeking a highly creative and versatile Creative Marketing Producer who can independently shoot, write, and edit compelling promotional content for various marketing within their region. The ideal candidate will have a strong understanding of storytelling, branding, and visual production techniques to create engaging content that resonates with local audiences and drives marketing objectives. This role involves end-to-end production, from concept creation and scriptwriting to shooting and editing.
Current driver's license and ability to operate news gathering vehicle to and from various locations is required.
Responsibilities:
- Concept Development: Collaborate with other creative producers and regional marketing director to develop creative concepts for marketing commercials that align with brand messaging and target audience.
- Scriptwriting: Write clear, engaging, and persuasive scripts for marketing commercials, ensuring that the messaging is clear and supports the station’s objectives.
- Video Production (Shooting): Plan and execute video shoots including pre-production planning, setup lighting, audio, and camera equipment. Capture high-quality footage for marketing commercials across various platforms, including television, digital, and social media.
- Video Editing: Edit raw footage into polished, professional marketing commercials using video editing software. Ensure smooth transitions, appropriate pacing, and alignment with the brand’s tone and objectives.
- Field Collaboration: Work closely with regional marketing director, general manager and news director to gather feedback and refine creative concepts throughout the production process. Maintain effective communication and manage expectations.
- Creative Direction: Manage the overall visual style of the marketing commercials, including framing, composition, color grading, and motion graphics, ensuring the final product meets high production standards.
- Post-Production: Add special effects, graphics, music, and voiceovers where needed to enhance the commercial’s effectiveness. Ensure the final cut is optimized for various formats (TV, digital, social media).
- Project Management: Oversee multiple projects simultaneously, managing timelines and deliverables. Work under tight deadlines to meet client needs and campaign launch dates.
Requirements:
- Bachelor’s degree in media production, film, communications, or a related field (or equivalent experience).
- 3-5 years of experience in video production, including writing, shooting, and editing commercials or promotional content.
- Proficiency with video production tools (e.g., cameras, lighting, sound equipment).
- Advanced skills in video editing software (Adobe Suite: Premiere, After E ects Photoshop). • Experience working with cloud-based work operating systems and project management platforms to manage workflows, projects, and deadlines.
- Strong portfolio demonstrating the ability to create high-quality marketing commercials.
- Experience with scriptwriting and storytelling for short-form content. • Excellent visual storytelling skills and an eye for detail.
- Ability to work independently and manage the full production process from start to finish. • Must be flexible and responsive in a 24/7 news environment, with the ability to jump into breaking news and breaking weather coverage to produce timely promotional content, including occasional work outside of standard business hours.
- Must be willing to travel to various markets in the region when necessary.
- Strong communication skills and ability to collaborate with clients and team members.
- Familiarity with digital marketing strategies and social media advertising formats.
- Knowledge of motion graphics, color grading, and sound design.
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Skills Required
- Bachelor's degree in media production, film, communications, or a related field, or equivalent experience
- 3-5 years of video production experience, including writing, shooting, and editing commercials or promotional content
- Proficiency with cameras, lighting, and sound equipment
- Advanced skills in Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop
- Experience with cloud-based workflow systems and project management platforms
- Strong portfolio demonstrating high-quality marketing commercials
- Experience with scriptwriting and storytelling for short-form content
- Excellent visual storytelling skills and attention to detail
- Ability to work independently and manage full production processes
- Flexibility to work in a 24/7 news environment, including occasional work outside standard business hours
- Willingness to travel to various regional markets when necessary
- Strong communication and collaboration skills
- Familiarity with digital marketing strategies and social media advertising formats
- Knowledge of motion graphics, color grading, and sound design
- Current driver's license and ability to operate a news-gathering vehicle
TEGNA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TEGNA and has not been reviewed or approved by TEGNA.
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Healthcare Strength — Medical, dental, and vision options are complemented by company-supported mental health care and telemedicine, with HSA-eligible plans available. Resources such as Spring Health and Teladoc extend accessible care to employees and families.
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Retirement Support — A 401(k) with dollar‑for‑dollar match on the first 4% and immediate vesting is offered broadly, including to part‑time and temporary staff. This structure provides straightforward access to retirement savings from day one.
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Parental & Family Support — Paid parental leave covers at least six weeks for all parents and 12 weeks at full pay for birth mothers. Adoption and surrogacy reimbursement and fertility benefits support multiple paths to family building.
TEGNA Insights
What We Do
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers. In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
