Role Overview
We’re looking for a Creative Performance Strategist who owns end-to-end creative strategy for paid
media, brand storytelling, and social growth. This role blends creative thinking, performance
marketing, video storytelling, influencer strategy, and data-backed optimization to drive both brand
love and revenue.
You’ll be responsible for shaping what we say, how we say it, and how it performs across Meta,
Google, Amazon, YouTube, and social platforms.
Key Roles & Responsibilities
1. Performance Creative Ownership (Meta, Google, Amazon & More)
Own end-to-end performance creatives for paid media across Meta, Google, Amazon, YouTube, and
emerging channels.
Build high-converting ad concepts, hooks, scripts, and creatives optimized for CTR, ROAS, and
conversions.
Work closely with performance marketers to run A/B testing, iterate on winners, and scale
top-performing concepts.
Continuously optimize creatives using campaign insights, analytics, and performance data.
2. Video Storytelling & Brand-Led Creative Direction
Lead end-to-end video-based storytelling to drive brand awareness, engagement, and revenue
conversions.Develop strong story arcs, scripts, ad narratives, and video concepts for product launches,
campaigns, and evergreen ads.
Oversee camera direction, shot planning, editing flow, and visual storytelling quality to ensure
premium output.
Create compelling content formats like UGC ads, influencer-led videos, product demos, and
emotional brand stories.
3. Creative Strategy & Brand Messaging
Build channel-wise creative strategies and messaging tailored to kids and parents.
Craft storylines and brand narratives that highlight Famyo’s character-driven, collectible positioning.
Define and maintain Famyo’s brand voice — fun, playful, premium, and aspirational.
Strategize product launches, drops, and seasonal campaigns to create hype and demand.
4. Social Media Strategy & Growth
Drive social media creative strategy, content planning, and growth direction.
Develop content ideas that increase reach, engagement, saves, and follower growth.
Align social storytelling with performance marketing and influencer campaigns for maximum
impact.
5. Influencer-Led Creative & Reach Strategy
Partner with the influencer marketing team to build high-performing influencer-led campaigns.
Guide creators on story angles, scripts, hooks, and content formats that drive reach and
conversions.
Repurpose influencer content into paid ads, organic content, and performance creatives.
6. Brand Love, Loyalty & Community Building
Ideate campaigns that build brand love, emotional connection, and long-term loyalty.
Leverage UGC, community content, and character-led storytelling to create memorable brand
experiences.
Turn customers into advocates and repeat buyers through storytelling-driven marketing.
7. Cross-Functional Collaboration
Work closely with design, product, marketing, influencer, sales, and merchandising teams.
Align creatives with seasonal campaigns, product drops, and merchandising priorities.
Ensure consistent brand storytelling across digital, marketplace, social, and offline channels.
Requirements
What We’re Looking For
Creative Visionary — Can generate bold, scroll-stopping ideas.
Performance-First Thinker — Strong understanding of Meta & Google Ads creatives and
optimization.Storyteller — Skilled in crafting emotional and persuasive narratives for kids & parents.
Video & Visual Expert — Excellent understanding of camera, framing, direction, editing, and pacing.
Influencer & Social Native — Knows how to create content that travels across creators and
communities.
Data-Driven — Uses performance insights to refine creative strategy.
Self-Starter — Comfortable owning ideas from concept to execution in a fast-moving environment.
Preferred Qualifications and Brownie Points
2–5 years of experience in creative strategy, performance marketing, or brand storytelling.
Strong experience in Meta Ads, Google Ads, and Amazon creatives.
Proven ability to create high-performing ad campaigns and video content.
Experience with kids, D2C brands, lifestyle brands, or character-led IP is a plus.
Portfolio showcasing ads, videos, campaigns, or creative strategy work.
AI Led content generation pipeline knowledge specifically for videos with platforms like Flora,
Spaces, Comfy UI etc
Benefits
Why Join Famyo?
Help build India’s first collectible kids’ home essentials brand.
Own the creative and performance storytelling for a fast-scaling brand.
Work on high-impact campaigns across D2C, marketplaces, and quick commerce.
High ownership, fast growth, and freedom to shape Famyo’s creative identity.
Skills Required
- Ability to generate bold, scroll-stopping creative ideas
- Strong understanding of Meta and Google Ads creative and optimization
- Skill in crafting emotional and persuasive narratives for kids and parents
- Excellent understanding of camera, framing, direction, editing, and pacing
- Experience creating content for influencers and social communities
- Ability to use performance insights to refine creative strategy
- Ability to own ideas from concept through execution in a fast-moving environment
- 2–5 years of experience in creative strategy, performance marketing, or brand storytelling
- Strong experience with Meta Ads, Google Ads, and Amazon creatives
- Proven ability to create high-performing ad campaigns and video content
- Experience with kids, D2C, lifestyle, or character-led brands
- Portfolio showcasing ads, videos, campaigns, or creative strategy work
- Knowledge of AI-led video content generation pipelines using Flora, Spaces, or ComfyUI
What We Do
Famyo is a premium, character-led kids’ essentials brand designed in India and built around original intellectual property. It creates character-based products and content that combine everyday utility with storytelling and collectability. Its offerings include glow-in-the-dark blankets, poncho towels, bedding and comforter sets, baby hooded towels, pouches, and other accessories, serving children and parents through direct and marketplace channels.
