Madbox is a fast-growing mobile gaming company with a very unique way of developing games. Everything has been made for teams to take as much ownership as possible, unleash their creativity, bring performance, and have as much fun as possible.
At Madbox, the Creative Studio is the engine behind every ad millions of players see - and the team is just getting started. We craft high-performance UA creatives (video, playable, static) that directly fuel the growth of our games.
As Creative Lead, you will own the creative quality bar, shape the roadmap, and lead a team of Creative Producers. You'll combine sharp visual instincts with data-driven decision-making to turn creative hypotheses into measurable performance wins. Reporting to the Head of Creative Studio, this role is a direct stepping stone to Creative Director - and a rare chance to build a world-class creative function from the ground up in a fast-growing mobile gaming company.
Your future responsibilities and scope:Define and own the creative quality bar across all UA formats (video, playable, static)
Build and lead the creative roadmap - set hypotheses, prioritize concepts, iterate based on performance data
Lead and mentor Creative Producers, providing clear visual direction and actionable feedback
Analyze creative performance metrics (CPI, IPM, CTR) to inform creative decisions and A/B test strategies
Collaborate with the UA team and marketing artists to align creative output with acquisition goals
Manage relationships with external creative agencies, ensuring quality and brand consistency
Leverage AI tools for ideation, prototyping, and creative analysis workflows
5+ years of experience in UA creative production or performance marketing creative direction
Strong visual literacy, being able to articulate why a creative works in technical terms (composition, color, pacing, visual hierarchy)
Track record of creative decisions leading to measurable performance improvements (lower CPI, higher IPM)
Data-driven mindset, being comfortable with dashboards, A/B tests, and using data to argue for creative direction
Experience managing or mentoring people in creative/production roles
Experience working with external creative agencies
Active user of AI tools for ideation, prototyping, and analysis
Fluent English (spoken and written)
Experience in hypercasual or casual mobile gaming
Familiarity with Blender or After Effects (understanding production constraints)
At Madbox, we value the mindset and how you can fit with our culture by sharing common values and creating great games together.
We are passionate, always pushing to the next level to learn new things. We are creative and innovative, and most of all, team players 🙏
Please note: unfortunately, this position is not open to relocation and we cannot offer visa sponsorship.
Do you recognize yourself in this mindset? Apply today and come meet us !!! ⬇️
How do we hire at Madbox?Meet the recruiter
Meet the direct manager
Home Assignment
Meet the team
Meet with Leadership
Skills Required
- 5+ years of experience in UA creative production or performance marketing creative direction
- Strong visual literacy (composition, color, pacing, visual hierarchy)
- Track record of creative decisions leading to measurable performance improvements (lower CPI, higher IPM)
- Data-driven mindset comfortable with dashboards, A/B tests, and using data to inform creative direction
- Experience managing or mentoring people in creative/production roles
- Experience working with external creative agencies
- Active user of AI tools for ideation, prototyping, and analysis
- Fluent English (spoken and written)
- Experience in hypercasual or casual mobile gaming
- Familiarity with Blender or After Effects (understanding production constraints)
What We Do
Madbox is a Paris-based mobile video game developer and publisher that creates and scales distinctive casual, hyper-casual, and hybrid-casual games for millions of players worldwide. The company manages the full lifecycle of its titles, including game design, publishing, user acquisition, and marketing, while using small teams, in-house technology, and data-driven processes. Its games include Stickman Hook, Pocket Champs, Parkour Race, and Idle Ants.
