The Role
Lead the creative vision for mobile games, managing a team of designers to drive effective marketing creatives and strategies.
Summary Generated by Built In
CrazyLabs
CrazyLabs is a global leader in mobile gaming with 7B+ downloads. We’re looking for a Creative Lead to guide the creative vision for our top hybrid-casual and casual games and lead a talented team of motion and design experts.
What You’ll Do
- Lead the creative strategy for new and existing games
- Manage and mentor a squad of motion designers, graphic designers, and creative developers
- Drive high-performing marketing creatives (videos, playables, IECs, GIFs, static)
- Oversee App Store visuals (icons, screenshots, titles, videos)
- Build and optimize creative testing methodologies
- Partner with UA teams to make fast, data-driven creative decisions
- Identify and set new creative trends in the gaming space
What We’re Looking For
- 5+ years in mobile gaming creative roles
- Hybrid-casual experience and Simulation games- a huge advantage
- Proven success building creative strategies and growth-driving campaigns
- Excellent storytelling skills across video, design, UX, and copy
- Analytical mindset with strong communication and leadership skills
- Experience in leading a team
- Fluent in English
- Live and breathe social trends
- Motion design background- nice to have
What We Offer
- Private health insurance from your first day
- Breakfast and lunch at the office, tailored to your preferences
- Choice of an electric scooter, bicycle, or transportation budget
- Paid sports activities and free use of our in-office gym
- Gifts for holidays and special occasions — including birthdays, weddings, childbirth, Women’s Day, Christmas, and more
- Regular team gatherings and company events
- Opportunity to work with the latest technologies
- Technical and soft skills training to support your growth
- Competitive salary and a generous referral bonus program
- Amazing office!
Top Skills
Creative Strategy
Design
Mobile Gaming
Motion Design
Ux
Am I A Good Fit?
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The Company
What We Do
CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 7 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany and Ukraine, and 5 gaming hubs - in India, Israel, Turkey, Serbia and Cape Town.
