Creative Lead (COPY)

At dentsu Creative, we are looking for a Creative Lead to guide the creative journey from ideation and team leadership to client presentations and strategic execution. You will work in a multifaceted role, conceptualising and realising ideas with the use of language and the written word. To succeed, you need to understand our clients’ business challenges and have commercial acumen.  

Tasks & Responsibilities 

• Write narratives, scripts, storyboards, annotations and treatments  

• Present ideas with clarity, on brand, on message, and targeted to the audience  

• Comprehend and understand brand continuity, brand guidelines and brand positioning  

• Execute creative concepts in collaboration with an Art Director 

• Develop language and copy in short form and long form to establish the tonality of ideas. 

• Support the effective use of technology in solving business problems  

• Participate in pitch work 

• Identify opportunities for creative client projects in collaboration with Account Directors and Client Managers 

• Drive, define and give feedback on briefs, regular reviews, feedback channels, creative quality and collaboration  

• Mentor junior team members and encourage continuous learning across the team 

Qualifications 

• +6 years of experience in an agency or in-house  

• Proven track record of leading and delivering multichannel campaigns 

• A portfolio that reflects sharp conceptual thinking and impactful execution, especially in copy-led ideas 

• Extensive experience with copywriting and ability to write across mediums; film, social, digital, brand, and campaign work 

• You can craft everything from big campaign platforms to sharp headlines and punchy scripts 

• Experience as a mentor with the ability to guide creative teams and grow talent 

• Experience with pitching; communicates strategy and creative rationale clearly and persuasively 

• Fluency in Finnish and English is required. 

In addition, you believe creativity should be brave, culturally sharp, and rooted in strategy. You push ideas to beautiful and effective concepts, and you are not afraid to challenge a brief if it means making the work better.  

What we offer 

• Get to work with some of the sharpest minds in Finland who have made dentsu the #1 agency in Finland (measured by 3rd parties Recma and COMvergence). 

• Be a part of an international network with great development opportunities. 

• Work with an unbeatable collection of Finland’s largest advertisers.  

• Work-life balance with hybrid and flexible arrangements.    

• Comprehensive Benefits: Sports, culture, lunch, and wellbeing benefits, along with mental health support programs.    

• A vibrant workplace in the heart of Hakaniemi. 

About dentsu     

Dentsu Group is a global marketing communications company headquartered in Tokyo, Japan. It is one of the largest advertising and media firms in the world. We offer a wide range of services in advertising, marketing, communication, and digital media, catering to clients across various industries.