Creative Lead (Conceptual Copywriter)

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Hiring Remotely in Cape Town, Western Cape, ZAF
In-Office or Remote
Marketing Tech • Design
The Role
Superside is seeking a talented Conceptual Creative Lead to craft big ideas and drive bold, insight-driven creative for global brands. This is a hands-on leadership role for a world-class copywriter who thrives at the intersection of storytelling, strategy, and innovation.

In this pivotal role, you’ll participate in elevating our creative capabilities while looking to integrate cutting-edge AI solutions into our conceptual processes.

You’ll lead high-impact conceptual projects, especially across digital advertising and social media, translating strategy into standout campaigns. Whether you’re developing the big idea yourself or leading others to execute it, you’ll bring clarity, creativity, and consistency to every touchpoint.

What You'll Do

  • Lead creative development of conceptual work across digital channels for global brands.
  • Set and uphold the creative standard for copy and conceptual work across teams.
  • Build compelling campaign narratives and digital ideas that align with brand and business goals.
  • Present ideas with clarity and strategic rationale to internal stakeholders and customers.
  • Guide and mentor writers and designers, fostering a collaborative, high-performing creative culture.
  • Champion the use of AI tools to boost copy development, speed, and innovation.
  • Partner with strategy, design, and customer teams to deliver integrated creative solutions.
  • Roll out and support new tools, workflows, and training to elevate creative processes.
  • Stay on top of culture, trends, and consumer behavior to keep work fresh and relevant.
  • Manage multiple high-impact projects, ensuring on-time delivery at scale without compromising quality.

What You'll Need to Succeed

  • BA or higher within Design, Creative, Comms, or similar fields
  • 6+ years of experience as a world-class creative lead in an international top-tier creative agency or in-house creative team in a global tech company
  • Strong portfolio of creative work
  • Excellent presentation and design skills
  • High level of knowledge and craft to provide top-notch copy
  • Ability to always deliver pixel-perfect quality on time and within budget
  • Excellent English verbal and written communication skills
  • Bias for action, proactive, customer-centric, and execution-driven mindset
  • Experience managing creative projects in their entirety
  • Experience leading a high-performing team (Copywriters, Art Directors, etc) 

Why Join us?

Superside's vision is to create equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we're building a fully remote company that attracts people where they are.

Remote-first. Customer-led.
Remote isn’t just a perk; it’s how we deliver better for customers. We are fully committing to our customers by hiring top talent and collaborating seamlessly across time zones.
Global team, local impact.
Join a community of 60+ nationalities working across time zones, cultures, and disciplines, all aligned on doing great work for great brands.
High performance, low ego.
Work in a fast-paced, high-trust environment where feedback is direct, growth is constant, and kindness leads collaboration.
Impact meets opportunity.
We’re in the sweet spot — big enough to be stable, small enough for you to shape what’s next. Your ideas will matter here.
Grow fast. Lead well.
You’ll gain mentorship, take on real responsibility, and grow your career while helping us disrupt a global industry.

About Superside

Superside is the leading AI-powered creative company that quickly and cost-effectively enhances in-house functions. We help over 500 ambitious brands get great creative concepts done at scale. Built to be an extension 
of in-house teams, we unbottleneck marketing and creative teams so they can move faster and drive more reliable creative performance. 
Superside is a fully remote company with over 700 team members working across 60+ countries and 13 timezones.

Learn more at superside.com

Diversity, Equity and Inclusion

We’re an equal-opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.

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The Company
HQ: Wilmington, Delaware
775 Employees
Year Founded: 2015

What We Do

Superside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale. With our design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. We help the world's leading companies like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.

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