Creative Generalist

This is a remote position.

• Design and edit a wide range of creative assets including static banners, carousels, GIFs, and video ads for Meta, TikTok, and Google platforms.
  
• Craft compelling UGC ad edits by applying high-impact hooks, on-brand CTAs, dynamic captions, jump cuts, transitions, and subtitles.
  
• Create and repurpose social proof assets (testimonials, influencer screenshots, reviews) for use in paid ads and organic content.
  
• Produce eye-catching email headers, promotional visuals, and SMS campaign assets that reinforce brand identity and drive engagement.
  
• Design and stylize reviews, influencer call outs, and customer testimonials into digestible, trust-building creatives. This includes screenshot treatments, branded overlays, and animated quote snippets used across paid and organic channels.
  
• Build static and motion creatives tailored to platform-specific best practices for Meta and TikTok.
  
• Balance visual design with performance marketing needs, ensuring every creative asset contributes to ROAS and CAC goals.
  
• Maintain brand consistency while adapting messaging across various visual formats and placements.
  
• Collaborate with media buyers, brand managers, and other creatives to meet deadlines and exceed campaign goals.
  
• Stay up-to-date on creative trends, ad formats, and what’s performing across DTC brands.
  
• Manage Shopify content updates and product visuals across multiple sites
  
• Perform light coding for layout refinements and simple animations to enhance design execution.
  
• Combine both creative design and technical implementation to streamline production and reduce handoff delays.
  

• At least 2 years of experience in graphic design and video editing for digital marketing.
  
• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
  
• Proven experience creating high-converting static and motion ads for Meta, TikTok, or Google.
  
• Strong eye for layout, color, typography, and brand consistency.
  
• Experience editing UGC and social proof content for performance-driven campaigns.
  
• Able to follow creative briefs, meet tight deadlines, and collaborate well with remote teams.
  
• Portfolio demonstrating versatility across static design, motion, and video editing.
  
• Preferred: Basic Shopify management, including uploading content and maintaining visual consistency.
  
• Basic knowledge of HTML/CSS for light coding and layout adjustments.
  
• A dual monitor setup is required (at least 8GB of RAM)
  
• Must have at least 25 MBPS internet speed
  

• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent WFH setup
  
• Work schedule is in EST (Monday-Friday only)
  
• Opportunities for professional development and career advancement