Situation is a leading full-service marketing and advertising agency specializing in live experience-based brands, including some of Broadway’s biggest blockbusters and iconic live experiences like The Metropolitan Opera and the Empire State Building. We create groundbreaking campaigns that captivate audiences and drive cultural conversation.
What You’ll DoWe’re seeking a Creative Director to be the leading visionary behind full advertising campaigns for live global theatrical brands—including Broadway, Off-Broadway, and beyond. This role is tailor-made for a creative doer with the instinct to turn the magic of theater into bold, effective campaigns that move audiences and sell tickets.
Whether your background is in copy, design, or video—and whether you’re a seasoned Creative Director or an Associate Creative Director ready for the next challenge—you’re a master storyteller. You know how to uncover what makes a show irresistible and lead compelling, integrated campaigns across OOH, digital, print, video, broadcast, and experiential. You understand the unique rhythm of live entertainment—from early key art to opening night to the stages of the show’s continued life over a theatrical season.
You’ll balance hands-on making with team leadership, guiding copywriters, designers, and editors to deliver work that’s as inventive as it is impactful—all while pushing the creative beyond the expected.
Our office is located in midtown Manhattan, with a hybrid schedule.
Sample Day-to-Day Responsibilities- Lead creative strategy and execution for a portfolio of Broadway and Off-Broadway productions.
- Develop and present insight-driven concepts that inspire audiences and drive ticket sales.
- Translate the unique identity of each show into storytelling that shines across every platform.
- Push creative boundaries, ensuring campaigns feel ambitious, fresh, and culturally relevant.
- Partner with producers, general managers, and client stakeholders as the primary creative voice on accounts.
- Stay hands-on in your craft—whether designing, writing, or editing—while guiding the team toward excellence.
- Mentor Art Directors and Copywriters, fostering growth, collaboration, and creative confidence.
- Oversee client presentations, including developing decks and articulating creative vision with clarity and conviction.
- Collaborate with Client Services and Project Management to align creative output with budgets, timelines, and resources.
- Be available for major campaign moments—openings, previews, and high-profile events—which may include nights, weekends, or holidays.
Requirements
- 8–10+ years of creative leadership experience, ideally in entertainment or agency environments.
- Deep knowledge of the Broadway space and a proven track record in theatrical or live event marketing.
- A strong portfolio of high-impact, multi-platform campaigns—in theater, live events, or adjacent industries.
- Exceptional storytelling ability with the skill to balance bold creative ideas and commercial effectiveness.
- Confident presenter and trusted client partner with the ability to build strong relationships.
- Proven experience mentoring creative teams and developing talent.
- Fluency across digital, video, social, and experiential channels; familiarity with emerging tools and trends (including AI) is a plus.
- Comfortable managing multiple accounts while maintaining high creative standards.
Benefits
We offer a competitive base salary and a range of benefits and perks:
- Salary range: $110,000 - $125,000 per year, commensurate with experience
- Health care plan (medical, dental, and vision)
- Retirement plan with employer match
- Life and disability insurance
- Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
- Paid family leave
- Cold brew coffee, snacks and fresh fruit
- Wellness resources
- Special access to New York City’s arts and entertainment scene
We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.
Our CompanyWe are Situation, a marketing and advertising agency that builds and drives passionate communities to meaningful action. We partner with leading live experience-based brands across theater, culture, and entertainment to create campaigns that break through, sell tickets, and spark cultural conversation.
Situation is part of Situation Group, a collective of award-winning advertising agencies.
Top Skills
What We Do
Situation is an award-winning agency built for live entertainment brands and championing the power of shared experiences around the world.
With 20+ years of award-winning work, Situation is designed to meet the challenges and opportunities facing the live events industry today. We offer full marketing and creative services for experience-based brands: live entertainment, attractions, theater, sports, arts and culture institutions, and more.
Are you looking for a partner to support your end-to-end consumer experience? Whether we’re full-service or full-specialist, our preferred way of working is the one that sets our clients up to win.
Want to join our team of experience champions? We are always on the hunt for new team members who share our core values: innovation, collaboration, and commitment. We’re dedicated to providing equal employment opportunities and creating a diverse staff, reflective of the experiences we champion and audiences we build.
Situation is part of Situation Group, a global collective that supports life-changing impact—partnering with brand experiences that promote understanding, connection, community, and growth.
