Situation is a leading full-service marketing and advertising agency specializing in live experience-based brands, including Broadway’s biggest blockbusters and iconic institutions like The Metropolitan Opera and the Empire State Building. We create ambitious, culturally fluent campaigns that move audiences.
We’re seeking a Senior Creative Director with direct Broadway experience to lead full advertising campaigns for live theatrical brands. This is a hands-on creative leadership role for someone who understands the unique rhythm of theater marketing — from early key art through opening night and sustained runs — and can translate the magic of live performance into bold, commercial storytelling.
What You’ll Do- Lead creative strategy and execution for a portfolio of Broadway and Off-Broadway productions
- Own campaigns across the full lifecycle of a show
- Develop insight-driven concepts that balance theatrical storytelling with ticket-selling performance
- Translate each show’s identity into cohesive, multi-platform creative across OOH, digital, social, print, video, broadcast, and experiential
- Partner with producers, general managers, and client stakeholders as a primary creative voice on accounts (scope and autonomy scale by level)
- Stay hands-on in your craft (copy, design, or video) while guiding teams toward high creative standards
- Lead internal reviews and client presentations with clarity and confidence
- Mentor Art Directors and Copywriters, supporting growth and creative consistency
- Collaborate with Client Services and Project Management to align creative ambition with budgets, timelines, and resources
- Be available for key campaign moments, including openings and major press events (some evenings/weekends expected)
Requirements
- Prior, hands-on experience marketing Broadway or Off-Broadway (commercial or nonprofit) productions (required)
- 8+ years of experience in creative roles within agency or entertainment environments
- A strong portfolio of integrated, multi-platform campaigns for theater or live events
- Clear storytelling instincts and a strong creative point of view
- Experience leading teams and giving actionable creative direction
- Confidence presenting work and partnering with clients
- Fluency across digital, social, video, and experiential channels; familiarity with emerging tools (including AI) is a plus
- Ability to manage multiple campaigns while maintaining high creative standards
Benefits
- Salary range: $125,000 – $140,000 per year, commensurate with experience
- Health care plan (medical, dental, and vision)
- Retirement plan with employer match
- Life and disability insurance
- Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
- Paid family leave
- Cold brew coffee, snacks and fresh fruit
- Wellness resources
- Special access to New York City’s arts and entertainment scene
We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.
Our CompanySituation is a marketing and advertising agency that builds passionate communities and drives meaningful action for live experience-based brands across theater, culture, and entertainment. We are part of Situation Group, a collective of award-winning agencies.
Top Skills
What We Do
Situation is an award-winning agency built for live entertainment brands and championing the power of shared experiences around the world.
With 20+ years of award-winning work, Situation is designed to meet the challenges and opportunities facing the live events industry today. We offer full marketing and creative services for experience-based brands: live entertainment, attractions, theater, sports, arts and culture institutions, and more.
Are you looking for a partner to support your end-to-end consumer experience? Whether we’re full-service or full-specialist, our preferred way of working is the one that sets our clients up to win.
Want to join our team of experience champions? We are always on the hunt for new team members who share our core values: innovation, collaboration, and commitment. We’re dedicated to providing equal employment opportunities and creating a diverse staff, reflective of the experiences we champion and audiences we build.
Situation is part of Situation Group, a global collective that supports life-changing impact—partnering with brand experiences that promote understanding, connection, community, and growth.
