Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Position Summary:
The Creative Director is a marketing leadership role responsible for the creative vision, concept development, and campaign quality of athenahealth's marketing work. This leader originates and shapes big creative ideas, from campaign concepts through major brand moments, and builds a creative team capable of consistently delivering work at that level.
Reporting to the Executive Director, Creative & Content, this role partners closely with teams across Marketing to develop creative concepts and campaigns. This role also works closely with the Head of Creative and Content Operations, and with the Director, Content Hub & Studio, to ensure creative concepts are grounded in production reality and move effectively through the studio.
This position requires a strong creative point of view, the ability to develop and pitch big ideas to senior stakeholders, and the leadership skills to build and grow a team of creative talent. The ideal candidate brings a track record of leading creative for B2B SaaS, healthcare technology, enterprise software, or similarly complex marketing organizations, along with experience building and developing creative teams.
Essential Job Responsibilities:
Develop original creative concepts for major campaigns, brand initiatives, and cross channel marketing moments, working from strategic and messaging directions set by Brand and Editorial & Content Strategy.
Pitch and defend creative concepts to senior marketing leadership and other stakeholders, building consensus around a strong creative direction.
Set the overall creative vision for how athenahealth shows up in market, ensuring big ideas are distinctive, on brand, and effective.
Partner with stakeholders early in the planning process so creative concepts are grounded in strategy from the start.
Push the team to develop bolder, more ambitious creative rather than defaulting to safe or expected ideas.
Lead, mentor, and grow a team of creative talent, including designers, copywriters, and other creative staff, building their range and ambition as creative thinkers.
Recruit and develop creative talent, building a team capable of generating strong concept work consistently.
Create a culture where creative risk taking is encouraged and where the team is pushed to do their best conceptual work.
Provide creative feedback and direction that helps individual team members grow, not just improves the immediate deliverable.
Establish creative development opportunities, including exposure to new tools, techniques, and outside inspiration, to keep the team's thinking fresh.
Additional Job Responsibilities:
Serve as the primary creative voice in planning conversations with Brand, Product Marketing, Demand Generation, Segment, and Customer Marketing.
Work closely with the Head of Creative and Content Operations to align creative ambition with production capacity, timelines, and resourcing, and to ensure operational realities are considered early in concept development.
Partner with Brand to ensure creative concepts express brand identity in ways that feel fresh and distinctive, not just compliant.
Champion creative excellence as a standard across the marketing organization, advocating for the resources and time needed to develop strong concepts.
Stay current on creative trends, tools, and techniques relevant to B2B marketing and healthcare technology, bringing new thinking into the team.
Expected Education & Experience:
Bachelor's degree in Advertising, Design, Fine Arts, Communications, or a related field required.
10+ years of progressive experience in creative roles, including concept development, art direction, or copywriting, with a strong portfolio of creative work.
At least 5 years in a creative leadership role managing and developing other creative talent.
Proven track record developing and pitching big creative concepts that were adopted and executed at an enterprise scale.
Experience in B2B SaaS, healthcare technology, enterprise software, or similarly complex organizations preferred.
Strong, distinctive creative point of view, with the ability to generate original concepts rather than iterating existing ideas.
Ability to pitch and defend creative work persuasively to senior stakeholders, including pushback and negotiation on creative direction.
Skilled at balancing creative ambition with brand guardrails and business objectives.
Demonstrated ability to recruit, mentor, and grow creative talent, with a track record of developing people into stronger creative thinkers.
Experience building a creative team culture that supports experimentation and high-quality conceptual work.
Strong feedback and coaching skills, with the ability to give creative direction that develops people over time.
Excellent presentation and storytelling skills, with the ability to bring stakeholders along on a creative vision.
Comfortable operating in a matrixed organization where creative vision must align with strategy, production capacity, and business goals.
Expected Compensation
$137,000 - $233,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
Skills Required
- Bachelor's degree in Advertising, Design, Fine Arts, Communications, or a related field
- 10+ years of progressive experience in creative roles, including concept development, art direction, or copywriting
- Strong portfolio of creative work
- At least 5 years in a creative leadership role managing and developing creative talent
- Proven track record developing and pitching big creative concepts adopted and executed at enterprise scale
- Experience in B2B SaaS, healthcare technology, enterprise software, or similarly complex organizations
- Strong and distinctive creative point of view
- Ability to generate original creative concepts rather than iterate existing ideas
- Ability to pitch and defend creative work persuasively to senior stakeholders
- Ability to balance creative ambition with brand guardrails and business objectives
- Demonstrated ability to recruit, mentor, and grow creative talent
- Experience building a creative team culture supporting experimentation and high-quality conceptual work
- Strong feedback and coaching skills
- Excellent presentation and storytelling skills
- Comfort operating in a matrixed organization aligned with strategy, production capacity, and business goals
athenahealth Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about athenahealth and has not been reviewed or approved by athenahealth.
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Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, and vision options alongside additional protections like accident and critical illness coverage. Mental health support and EAP-style counseling resources are also part of the package.
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Leave & Time Off Breadth — Time-away offerings include PTO that covers vacation and sick time, paid holidays, and options for leaves of absence and sabbaticals. Flexible time off is positioned as a meaningful part of the overall rewards package for some roles.
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Retirement Support — Retirement benefits include a 401(k) plan with employer matching, supported by broader financial wellbeing resources. Equity and performance bonuses are also referenced as part of total rewards.
athenahealth Insights
What We Do
athenahealth strives to cure complexity and simplify the practice of healthcare. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently. athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes. We’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. For more information, please visit www.athenahealth.com
Why Work With Us
We are here to make an impact on the healthcare industry at scale. We enable our diverse teams to move fast, grapple with interesting technical challenges, and innovate at every level. We are on a modernization journey and build on the hybrid cloud. We deliver best-in-class solutions to help every patient receive the best possible care.
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