We're a smart hydration company rebuilding an industry that still runs on sugar water and single-use packaging.
Filtered water, functional flavors, zero bottles. Still, sparkling, cold, and hot. All poured from one tap. We create hydration people want to reach for, starting with the workplace where we help teams thrive.
As an AI-native company, we build at speed. In 2025, Aquablu ranked 2nd in the Deloitte Technology Fast 50 (Netherlands) and 30th in the Sifted 250 (Europe), both rankings of the fastest-growing companies by revenue growth. In 2026 we were named a winner of Maya's Culture 100 Europe Awards as one of the best workplaces to thrive in.
Growing that fast and thriving comes down to our people. Our team is our biggest asset and one that we’re proud of. We’re committed to maintaining our vibrant culture as we continue to grow.
You own how Aquablu shows up in the world. Aquablu is scaling fast, and this role leads that creative evolution.
Everything a customer sees, hears, touches, or interacts with, the brand, the products, the campaigns, the packaging, the partnerships, needs to feel like one coherent universe, not fragments handled by different teams. This role reports directly to the CEO and sits across Brand, Marketing, and Product, not inside any one of them.
This is a hands-on, individual-contributor role: no direct reports. You set the creative vision and you have the craft to execute it yourself, end to end.
You'll work directly with the CEO, Marketing, and Product to translate where Aquablu is going into a creative vision that holds everything together.
Set the Vision. Define the creative world Aquablu lives in: what it looks like, sounds like, feels like, and stands for.
Bring It to Life. Across brand, campaigns, physical products, digital experiences, packaging, and partnerships. You shape the creative direction of what Product builds and what Marketing puts into the world, and you get in and make it yourself when it counts.
Guard the Standard. Every team, every market, everything unmistakably Aquablu. You set the standard, and you have a seat at the table for every major decision that touches how customers experience Aquablu.
You build the world people recognize the moment they see it, hear it, or hold it.
5+ years experience owning creative direction at this level, across brand, product, and marketing
A strategic creative with real taste, judgment, and a point of view
Hands-on: you set the vision and execute it yourself, from concept to final production
Physical product experience
Fluent across digital, hardware, and B2C; B2B is a bonus
You think in worlds, not just campaigns or guidelines
A strategic thinker who pushes back on positioning until it holds up
Fast, self-sufficient, and able to move with urgency
Genuinely excited about AI as a creative tool
Taste. Non-negotiable.
You will be part of a young, fun and ambitious team which aims to change the way people consume water!
🌴 26 paid holiday days
📈 Equity through our Aquablu for All plan — everyone shares in what we’re building
🌱 Healthy (heavily discounted) lunches
💪 Urban Sports Club membership
🚀 Access to the Corporate Benefits platform for endless savings
🚆 Travel compensation >10km
👴 A pension plan by Zwitserleven.
💧 Endless amount of our very own flavoured water !
💙 Check out out our Youtube to get a feeling for the culture at Aquablu!
Skills Required
- 5+ years of experience owning creative direction across brand, product, and marketing
- Strategic creative judgment, taste, and a distinct point of view
- Ability to set creative vision and execute hands-on from concept through final production
- Experience with physical products
- Fluency across digital, hardware, and B2C
- B2B experience
- Ability to think in cohesive brand worlds rather than only campaigns or guidelines
- Strategic thinking and willingness to challenge positioning
- Ability to work quickly, independently, and with urgency
- Interest in using AI as a creative tool
What We Do
Aquablu provides smart water dispensers, such as the REFILL+ system, offering functional flavored water with added vitamins and minerals, aiming to reduce plastic waste and enhance employee wellness.
