The Role
Lead creative vision and execution across client accounts, develop integrated campaigns (print, digital, social, video, OOH), present to clients, manage a small design team and freelancers, drive creative for pitches and business development, and contribute to firm marketing and profitability.
Summary Generated by Built In
GSG is seeking a Creative Director to lead visual and creative strategy across our diverse portfolio of clients — spanning corporate, advocacy, nonprofit, and public affairs work. Reporting to the Managing Director of the L@B, the Creative Director will set the creative standard across client engagements, manage a small team of designers, and serve as a key partner to our communications and account leads.
This is a highly visible, client-facing role for a creative leader who thrives at the intersection of storytelling and strategy. We are looking for someone who can translate complex messages into bold, audience-ready creative while managing multiple fast-moving priorities with precision and confidence.
Responsibilities
- Set and maintain the overarching creative vision for client engagements, ensuring work aligns with client business objectives and GSG's standards of excellence.
- Lead creative ideation sessions with internal teams and clients, generating bold concepts that translate strategic goals into compelling visual narratives.
- Lead the development of storyboards, brand visuals, and integrated creative campaigns from concept through execution.
- Produce expert-level creative deliverables that reflect strategic thinking and visual leadership across print, digital, social, video, and out-of-home formats.
- Present creative strategies and finished work to clients and senior leadership with clarity, confidence, and authority.
- Serve as the senior creative partner on client accounts; build and maintain strong, trust-based client relationships.
- Lead strategic creative conversations with clients, acting as a trusted advisor who translates insights into bold creative concepts
- Direct timelines, resources, and execution across multiple concurrent projects and accounts, with full accountability for creative success.
- Identify opportunities to deepen and extend client engagements through creative excellence and proactive relationship management.
- Drive the creative development of new business pitches from concept to delivery, leading visual storytelling strategy in client-facing presentations.
- Partner with senior leaders and business development staff to elevate the creative quality of proposals and pitches.
- Work in close partnership with the L@B’s leadership team as the creative engine in business development conversations, co-leading pitches, owning the visual and creative narrative, and serving as a collaborative counterpart in new business meetings and key client engagements.
- Lead hiring and onboarding for creative roles as needed; evaluate team performance to uphold a high standard of creative excellence.
- Foster a culture of feedback, collaboration, and continuous improvement within the creative team.
- Direct external freelancers and creative vendors to supplement team capacity as needed.
- Develop a working understanding of how GSG operates as a business and proactively manage accounts to ensure profitability.
- Playing an active role in building GSG's own marketing and brand presence, including the development of agency promotional materials, case studies, and video content that showcase our work and capabilities.
- Contribute to firm-wide initiatives and demonstrate emerging leadership within the organization.
Creative Leadership & Delivery
Client Service & Account Management
New Business Development
Team Leadership & Mentorship
Firm Contributions
Qualifications
- 15+ years of creative experience, with at least 2 years in a leadership or director-level role at an agency or consulting firm.
- Demonstrated expertise developing and overseeing integrated creative campaigns across digital, social, paid media, print, and video.
- Active hands-on practitioner who creates alongside the team day-to-day — not just a creative director who oversees from above. Portfolio submissions must include recent personal work demonstrating direct execution, not solely work directed or managed.
- Strong creative vision and conceptual skills, with a portfolio that reflects work across multiple client types and industries.
- Experience in strategic communications, public affairs, or creative work within highly regulated industries (e.g., healthcare, energy, finance, government, advocacy). Candidates from consumer or traditional advertising backgrounds without this exposure will require significant ramp-up time.
- Exceptional presentation skills and ability to lead creative strategy conversations with senior leaders and high-profile clients.
- Proven experience managing creative teams and directing freelancers or vendors.
- Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and strong working knowledge of Microsoft Office.
- Excellent written and verbal communication skills with strong project management and organizational capabilities.
- Ability to manage multiple shifting priorities simultaneously in a fast-paced, deadline-driven environment.
- Experience directing video production and/or motion graphics.
- Working knowledge of AI-assisted creative tools and a genuine curiosity about their application in communications and advocacy work, with the appetite to help shape how and when they add value rather than just adopt them.
- Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field — or equivalent professional experience.
Required
Preferred
The base salary for this position is between $ 170,000 to $195,000 commensurate with experience, plus eligibility for a discretionary bonus. GSG provides a comprehensive benefits package including excellent coverage for medical, vision, and dental insurance; paid parental leave; generous time off and holidays; 401k with employer match; and additional benefits.
If this sounds like an opportunity for you, please send your information our way!
When submitting your resume, please include a cover letter which highlights your relevant experience, along with why you want to be part of the team at GSG. We are interested in candidates who align with our mission and want to contribute to our continued growth.
Candidates who match the needs for the position will be contacted via email.
If you are an individual with a disability and would like to request a reasonable accommodation to complete your online application or participate in the interview process, please reach out to [email protected] or you may call (212) 260-8813 and ask to speak to someone in Human Resources – Talent Acquisition.
Global Strategy Group, LLC.
Global Strategy Group (GSG) is a full-service research, public affairs, and communications agency tackling some of today’s most complex and important challenges. With more than two and half decades of experience and a team of 150+ talented professionals, we protect and build corporate reputations, influence public affairs decision makers, advocate on important social issues, and win campaigns. We combine unparalleled subject matter expertise with data-driven insights and innovative methodologies to generate urgency among stakeholders and key audiences, delivering tangible success for our clients.
Global Strategy Group is an Equal Opportunity Employer.
At GSG, we are distinguished by our depth of talent. Our people are team players, straight shooters, and problem solvers. We bring passion, energy, and drive to everything we do. This all comes from our closely held firm values, which have guided us since the day GSG opened its doors. We are committed to ensuring that our workplace provides a diverse, inclusive, and culturally rich atmosphere and are always looking for talented individuals to add to our culture.
We do not discriminate against any applicant for employment on any legally recognized basis including, but not limited to: race, religion or creed, color, national origin, sex, age, disability, marital status, sexual orientation, genetic information, citizenship status, veteran status, uniform service member status, or any other protected class under federal, state or local statute.
Skills Required
- 15+ years of creative experience, with at least 2 years in a leadership or director-level role at an agency or consulting firm
- Demonstrated expertise developing and overseeing integrated creative campaigns across digital, social, paid media, print, and video
- Active hands-on practitioner who creates alongside the team day-to-day; portfolio must include recent personal work demonstrating direct execution
- Strong creative vision and conceptual skills with a portfolio across multiple client types and industries
- Experience in strategic communications, public affairs, or creative work within highly regulated industries (healthcare, energy, finance, government, advocacy)
- Exceptional presentation skills and ability to lead creative strategy conversations with senior leaders and high-profile clients
- Proven experience managing creative teams and directing freelancers or vendors
- Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and strong working knowledge of Microsoft Office
- Excellent written and verbal communication skills with strong project management and organizational capabilities
- Ability to manage multiple shifting priorities simultaneously in a fast-paced, deadline-driven environment
- Experience directing video production and/or motion graphics
- Working knowledge of AI-assisted creative tools and curiosity about their application
- Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or related field, or equivalent professional experience
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The Company
What We Do
Global Strategy Group is the go-to public affairs, communications, and research partner for companies, causes, and campaigns. We work with our clients to build their reputations, tackle big challenges, and win. Specifically, we: • Understand and reach audiences • Change minds and influence public opinion • Champion issues and leaders • Advance legislative, regulatory, and political goals • Build and protect reputations What sets us apart? We are data-driven. We have decades of experience deriving insights from research, and interpreting that data to make its implications clear to our clients. We leverage this expertise into innovations across the data, analytics, and digital spaces, always finding better ways to measure, target and persuade diverse audiences. We are politically-attuned. We operate at the intersection of business and politics. Being in both of these increasingly connected worlds gives us an edge. We are results-oriented. Going for the win is in our DNA. Driven by our experience on political campaigns and crisis assignments, we measure our success through our outcomes.
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