Creative Director, Performance Advertising

Reposted 2 Months Ago
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Mountain View, CA, USA
In-Office
Mid level
AdTech • Artificial Intelligence • Marketing Tech • Software
The Role
The Creative Director will lead creative strategies for performance advertising on social media, develop ad concepts, manage a team, and utilize data to drive decision-making and optimization.
Summary Generated by Built In

About Creatify

Creatify is building the AI Platform for Advertising where marketers and agents work together to plan campaigns, create ads, manage budgets, and optimize performance across channels.
We've surpassed $10 million in ARR, serving over 3 million users across 10,000+ teams. Leading brands — including AppLovin, Comcast, Perplexity, Alibaba, HubSpot, Binance, and NewsBreak— use Creatify to produce personalized, high-performing video ads in minutes.
We have raised $24M in funding from leading Silicon Valley firms including WndrCo, Kindred Ventures, Millennium New Horizons, NFDG, Comcast Ventures, Creator Ventures, Leadout Capital, Hat Trick Capital, and many more. Check out our latest coverage by Fast Company, TechCrunch, Bloomberg TV, and our recognition as one of IVP Enterprise AI 55 in 2024.
Based in Mountain View, we are a team of passionate AI researchers, engineers, and advertising veterans. Join us in reinventing the advertising industry with AI.

What You’ll Do
  • Own creative strategy for paid social video ads across Meta, TikTok, and YouTube—focused on CTR, CPA, and ROAS.

  • Develop ad concepts from scratch: hooks, angles, narratives, and formats built for rapid testing and iteration.

  • Write platform-native scripts that feel conversational and built for the scroll—not the boardroom.

  • Manage and mentor a small, high-output creative team—setting the bar for quality, speed, and ambition.

  • Be the creative face of Creatify to key clients: present strategies, pitch concepts, and build trust as a strategic partner.

  • Design AI-powered workflows that supercharge production speed, creative variation, and testing cycles.

  • Build repeatable creative frameworks and playbooks that enable the team to produce ads at scale.

  • Use performance data to scale winners, kill underperformers, and iterate fast.

Who You Are

A hands-on creative leader equally comfortable whiteboarding concepts, jumping into CapCut, or prompting an AI model. Builder energy, not manager energy.

  • 3+ years in creative direction, paid social advertising, or agency-side performance creative.

  • Strong conceptual thinker—you instinctively know what hooks and messaging drive action.

  • Deep fluency in social-first ad formats and real user behavior on major platforms.

  • Data-aware: you use metrics to guide creative decisions, not just gut instinct.

  • Systems thinker who designs scalable frameworks, not one-off executions.

  • Excellent communicator who can present to clients, rally a team, and make complex ideas accessible.

  • Experience managing creative teams in fast-paced, deadline-driven environments.

  • Bonus: ex-creative agency owner or co-founder—you know what it takes to build a creative operation from the ground up.

AI & Tools
  • Hands-on with AI creative tools (Veo3, Sora2, Kling, or similar) and skilled at turning them into repeatable production workflows.

  • Strong AI prompting intuition—you know which formats consistently produce usable, high-quality results.

  • Proficient with Premiere, After Effects, CapCut, or equivalent.

Why Creatify
  • Shape the creative playbook at a company redefining how ads are made—your fingerprints will be everywhere.

  • Series A momentum with real revenue, real customers, and massive market opportunity.

  • Work at the bleeding edge of AI + advertising with access to tools before most people know they exist.

  • Small team, big ownership—every idea has a real shot at shipping.

We are an equal opportunity employer and highly value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Skills Required

  • 3+ years in creative direction or paid social advertising
  • Experience managing creative teams in fast-paced environments
  • Strong conceptual thinking and data awareness
Am I A Good Fit?
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The Company
HQ: Mountain View, California
43 Employees
Year Founded: 2023

What We Do

We’re the only AI-powered platform that helps marketers and creative teams create, test, and improve video ads—without long production timelines or guesswork. With Creatify, you can turn any product link into dozens of ready-to-run video ads in seconds. Our newest product, AdMax, acts like your AI ad strategist—finding what works, suggesting improvements, and helping you scale top-performing ads. Today, over 10,000 teams—from startups to global companies like Zumper, HubSpot, and Alibaba—use Creatify to grow faster and spend smarter. We’re backed by WndrCo, Kindred Ventures, NFDG, Millennium, and leaders from Meta, Snap, and Airbnb. Learn more at creatify.ai or connect with us @CreatifyAI. We’re building a company where technologists, marketers, and creators work side by side to solve real problems in advertising. We believe in making smart tools that work for everyone—and in building a team that reflects a wide range of backgrounds, perspectives, and experiences. We’re hiring—come build with us.

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