Citi is looking for a senior creative leader to direct the vision, strategy, and output of its in-house multi-media agency, shaping marketing communications that reach millions of customers across physical and digital channels. As Creative Director, Multi-Media at the Senior Vice President level, you will lead a team of Design Leads, Copy Leads, designers, and copywriters, owning the creative direction of high-priority campaigns and ensuring every asset meets brand standards, accessibility requirements, and business objectives. This is a rare opportunity to combine strategic influence with hands-on creative leadership at one of the world's leading global banks.
Responsibilities:- Lead and develop a team of Design Leads, Copy Leads, designers, and copywriters, setting creative direction, driving consistency across multi-media deliverables, and fostering a culture of innovation and continuous improvement.
- Define and execute the creative vision for high-priority marketing campaigns, including custom video, audio advertising, partnership marketing, and creative platform development.
- Oversee the end-to-end marketing communications approval process, ensuring all assets align with brand guidelines, meet regulatory and legal requirements, and reflect Citi's strategic objectives.
- Present creative strategy and campaign impact to senior leadership, translating complex creative decisions into clear, business-relevant narratives.
- Partner with internal stakeholders and external creative agency relationships to align on best practices, evolving brand guidelines, and delivery standards.
- Identify and implement new marketing technologies and process improvements that increase team efficiency and the effectiveness of creative output.
- Champion ADA compliance across all marketing collateral, ensuring every customer, regardless of ability, receives a consistent and accessible experience.
- Evaluate creative risk and uphold governance standards across all marketing activity, maintaining transparency and accountability throughout the team.
- 10 or more years of experience in a creative or marketing leadership role, with a background spanning copy, design, or multi-media production.
- Demonstrated ability to lead multi-disciplinary creative teams, including performance management, hiring, and career development.
- Mastery of Adobe Creative Cloud, with particular depth in After Effects, Premiere Pro, and Audition.
- Solid grounding in design fundamentals, including typography, color theory, and brand adherence, applied with strategic and critical thinking.
- Experience advising on and implementing ADA compliance within marketing and creative contexts.
- Skilled at presenting to and influencing senior stakeholders, with the ability to articulate creative strategy clearly and confidently.
- Prior experience working within an agency environment; in-house agency experience is a plus.
- Familiarity with identifying and onboarding creative talent to expand an agency's capabilities and service offering.
- Excellent organizational skills with the ability to manage multiple priorities and adhere to a structured process calendar.
- Comfortable collaborating across both local and remote team structures.
- Bachelor's degree or equivalent required.
- Master's degree preferred.
Apply now to lead creative strategy at Citi and shape the multi-media experiences that bring our clients' progress to life.
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Job Family Group: Marketing------------------------------------------------------
Job Family:Communication & Creative Services------------------------------------------------------
Time Type:Full time------------------------------------------------------
Primary Location:New York New York United States------------------------------------------------------
Primary Location Full Time Salary Range:$163,600.00 - $245,400.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Anticipated Posting Close Date:Jun 02, 2026------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Skills Required
- 10 or more years of experience in a creative or marketing leadership role
- Demonstrated ability to lead multi-disciplinary creative teams
- Mastery of Adobe Creative Cloud, particularly After Effects, Premiere Pro, and Audition
- Experience advising on ADA compliance within marketing
- Excellent organizational skills to manage multiple priorities
Citi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.
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Healthcare Strength — Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
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Retirement Support — Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
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Wellbeing & Lifestyle Benefits — Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.
Citi Insights
What We Do
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
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