Creative Director, Marketing APAC

Reposted 10 Days Ago
18 Locations
Remote or Hybrid
100K-150K
Senior level
Edtech • Machine Learning • Mobile • Other • Software
We’re here to develop the best education in the world and make it universally available.
The Role
As a Creative Director, you'll lead innovative brand storytelling efforts, collaborate with global teams, and develop impactful marketing campaigns for Duolingo in the APAC region.
Summary Generated by Built In

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

Read our blog to learn more.

About the role

Are you a curious creative leader who has passion for developing well crafted creative that impacts culture and business? With your thoughtful conceptual brand storytelling and craft mastery, you will help ensure we deliver world-class creative work, and help bring Duolingo to new learners in Asia. This role is part of the global brand studio team and will work closely with our APAC brand marketing team, social content team, and external creative partners.

  You will...
  • Partner with Marketing directors in the APAC region (China, Japan, Korea) to develop creative that helps elevate the Duolingo brand.
  • Develop & experiment with new creative ideas and content across a range of media channels such as social media, brand campaigns, brand partnerships and new things we haven’t developed yet.
  • Collaborate and provide feedback with our local market agency partners and other contractors to deliver creative that raises and sets the executional bar.
  • Collaborate with illustrators, designers and animators to bring a cohesive brand experience to the world across marketing touchpoints.
  • Partner with other teams to deliver Iconic brand moments and constantly strive for excellence.

  You have...
  • A strong know-how and proven track record of creative work that has gone viral in Asia
  • Strong understanding of emerging and trending culture including niche fandoms and subcultures before they hit the mainstream.
  • Experience leading creative teams, agency, in-house and contractors enabling your reports to do their best creative work.
  • Portfolio that includes social-first brand campaigns, concepts that drive earned media, experiential activations, and crafted video productions.
  • Experience in quick-moving, high-stakes environments. You have a natural drive to work hard. You maintain early-stage startup intensity at any scale.
  • Excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
  • A strong understanding of our product, how it works and how we scale it into our marketing channels.
  • Excellent verbal and written communication skills, forward-thinking creative, proactivity and critical thinking skills.

  Exceptional candidates will have...
  • Produced creative Industry award winning brand campaigns that have led to meaningful business impact
  • Working proficiency in more than one language. Ideally Mandarin, and/or Japanese & Korean.
  • A strong passion for education, memes, culture, and language.

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

Top Skills

Brand Campaigns
Brand Partnerships
Social Media
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The Company
HQ: Pittsburgh, PA
670 Employees
Year Founded: 2011

What We Do

Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages.

Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include:

1. Duolingo: The free, fun, and effective way to learn a language!
2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience.
3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics.
4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals.

Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best.

Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives.

Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated.

With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all.

Duolingo has been named:
2022 Fast Company’s Best Workplaces for Innovators
2022 Fast Company 10 Most Innovative Education Company
2021 Forbes Best Startup Employers
2020, 2018, 2017, 2013 Most Innovative Company by Fast Company
2020 Best Machine Learning Startups for by Glassdoor
2018 Inc. Best Places to Work
2018 Entrepreneur Top Company Culture List

University Program Awards:
2022 Handshake Early Talent Award
2022 Untapped Top Internship Programs
2022 OneReq Internship Program Trailblazer Award

Why Work With Us

Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!

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