Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration.
The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all.
The team & roleWe’re seeking a passionate, visionary Creative Director to lead the visual identity and brand experience of LTX. This is a unique opportunity to define how the world perceives a product that sits at the cutting edge of design and AI innovation. The ideal candidate combines deep graphic design expertise with a strong technical curiosity - someone who can translate complex technology into inspiring creative expression. You’ll balance conceptual leadership with executional craft, working closely with design, research, and development teams to shape the visual storytelling of LTX and its ecosystem, including the LTX-2 model.
What you will be doingAs Lightricks’ Creative Director, you will define the company’s visual voice - shaping how LTX expresses innovation, creativity, and beauty across every touchpoint. You’ll lead the creative vision that unites product, brand, and storytelling into one coherent and inspiring visual identity.
- Define and lead the creative direction and visual language for LTX across product, brand, and storytelling touchpoints.
- Establish a cohesive, evolving brand identity that reflects innovation, elegance, and creative freedom - a visual expression of the company’s purpose and technology.
- Partner closely with product, research, and engineering teams to explore new design capabilities within the LTX-2 model and future AI-driven features - transforming technical innovation into inspiring visual expression.
- Stay hands-on in the creative process - designing, prototyping, and iterating on visuals that showcase the creative potential of LTX’s tools.
- Build, mentor, and inspire a multidisciplinary creative team. Shape its culture, refine its processes, and set the standards for visual excellence across the organization.
- Collaborate with company leadership to align the creative vision with product strategy, long-term brand growth, and the company’s broader creative mission.
- You are an experienced creative leader with 8+ years of shaping visual identity and creative direction across digital brands, products, or storytelling platforms.
You bring both the aesthetic sensitivity of a designer and the strategic clarity of a brand architect - able to translate a company’s vision into a unified and inspiring visual language. - You are deeply fluent in design - with impeccable taste, mastery of visual fundamentals, and a broad cultural sensibility spanning art, film, photography, graphic design, and emerging media. You set and maintain a high bar for visual excellence, inspiring others to reach it.
- You think systemically - building and evolving brand guidelines, creative frameworks, and scalable design systems that empower teams across disciplines while keeping the brand’s voice consistent and distinct.
- You’re technically fluent and creatively fearless - deeply curious about the intersection of design, technology, and storytelling.
- You understand how AI, generative design, and creative technology are reshaping the craft, and you’ve worked hands-on with modern design and production tools to explore what’s next. You can speak the language of engineers, understand workflows, and turn technological capabilities into expressive visual directions.
- You’re a collaborative partner to product, marketing, and leadership - able to distill complex ideas into clear, expressive creative direction that aligns teams and moves audiences.
- You lead by doing. You combine vision with craft, guiding others through example and pushing the boundaries of what the brand can express.
- Proficient in Figma, Adobe Creative Suite, and modern AI and 3D design tools.
Important note:
This role requires deep, hands-on design experience and proven ownership of wide design operations. Candidates whose background is primarily in marketing execution or campaign management, without a strong foundation in visual design systems, craft, and scalable design operations, will not be a good fit.
We are looking for an experienced designer who leads through design, builds visual frameworks, establishes and runs effective design operations, and sets a consistently high creative bar across the organization.
Why Lightricks- Join a company where creativity is the core of our mission - not a department. At Lightricks, the role of Creative Director carries unique weight and meaning, shaping how innovation itself is expressed.
- Shape the creative identity of one of the most ambitious AI companies redefining how visual creation comes to life.
- Collaborate with visionary minds across design, research, and technology - working at the intersection of creativity and innovation.
- Contribute to LTX-2 and future-generation creative models that expand the boundaries of what’s visually and technically possible.
- Private Medical Insurance (Optical & Dental cover), including your loved ones.
- Life Assurance.
- £3,000p/a Transport Allowance.
- £750p/a allowance for Wellbeing & Professional Development.
- Free on-site breakfast, lunches, coffee & snacks.
- Pension Contributions (7%).
- Holiday (25 days).
- Seasonal & Anniversary Vouchers.
- Hybrid & Flexible working.
- Central London office space.
- Enhanced Parental Leave.
- Cycle-to-work Scheme.
- Season Ticket Loan.
- Volunteering Opportunities.
- Frequent social activities - away-days, happy hours, team building, yoga, creative workshops.
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Skills Required
- 8+ years of experience in visual identity and creative direction
- Deep knowledge of design fundamentals and modern design tools
- Experience with AI, generative design, and technology in creative processes
- Strong collaboration skills with product, marketing, and leadership teams
What We Do
Lightricks is returning creative intelligence and power to the people who imagine and create by building open, efficient AI models and products that understand and generate the visual world. Our vision: push the limits of technology to reimagine the way creators express themselves. Big mission. Fast-moving team. Come build it with us. At our core is LTX- an open-source generative video model built to deliver expressive, high-fidelity video at unmatched speed. It powers our own products and a growing ecosystem of creative partners worldwide. We're one of the few companies globally building our own multimodal foundation models, competing directly with the world's largest AI labs. Startup speed. Experienced leadership. A product people already love. Backed by a proven business model and unicorn-scale resources. We were founded by four computer-science PhDs who never stopped thinking like researchers. That mindset still defines us: deep technical ambition, a bias toward building, and a belief that the best creative tools haven't been invented yet. The team has done it before. Lightricks' suite of apps, including the famous Facetune, has over 500 million downloads worldwide and has won numerous prestigious awards, including Apple's App of the Year, the Apple Design Award and both Apple and Google Play's Best of the Year. What makes us "us" - At Lightricks, innovation starts with people, not buzzwords. We move fast, speak plainly, and take real ownership. Impact here comes from passion, curiosity, and initiative, and from raising the bar for yourself and the people around you. We believe the best work happens together. The culture here is genuinely collaborative, people share knowledge, back each other up, and win as a team. When things click, everyone feels it. You'll have what you need to do your best work: unrestricted access to compute, tools, and resources. We're AI-native in practice- first access to the latest models, real infrastructure, and a team that learns together in real time. We move at the pace of AI, not just in what we ship, but in how we think and work. Priorities shift, the market moves, and we move with it. If you thrive on change, adapt quickly, and want to be part of a team that keeps up, you'll feel right at home. We build, break, iterate, repeat. What matters here is how you think, what you're curious about, and where you want to go.
Why Work With Us
Native frontier AI, built in-house, competing with the largest players. A product already in market, already winning customers, with a B2B story just getting started. AI-first and people-first in how we operate. Unrestricted access to tools and compute. People who push you and celebrate when you win. The right moment to be at the front.
