Creative Director / Head of Creative (In-House)

Posted 2 Days Ago
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Deerfield, IL
In-Office
90K-130K Annually
Senior level
Other
The Role
The Creative Director will lead the creative team, manage campaigns across various channels, and establish a strategic approach to enhance brand storytelling and marketing effectiveness.
Summary Generated by Built In
Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here.

Job Description

As a Creative Director, you will guide, manage, and elevate the creative function across Fortune Brands, bringing bold ideas to life through brand campaigns, digital content, retail experiences, packaging, and more. You will guide a multidisciplinary in-house team while helping to shape a modern creative model that acts as a strategic partner to Brands, Products, Channel Marketing, Sales, and Consumer Insights. Your work will influence everything from top-of-funnel storytelling to execution across eComm, social, and channel marketing platforms.

You’ll be instrumental in establishing a strategic approach—one that integrates creative thinking early in the process and delivers concept-to-execution work that resonates with consumers and drives business results. This role requires a creative with strong agency or in-house concepting experience, who can move seamlessly from ideation through production while mentoring a collaborative, high-performing team.

We value creative leaders who can Think Fast, using insights and trends to guide smart, timely decisions; Work It Together, collaborating across disciplines to align creative efforts with strategic priorities; and Make the Hard Call, balancing vision and practicality to drive quality, clarity, and results.

POSITION LOCATION:This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective fall 2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What you will be doing:

Creative Leadership

  • Define and champion the creative vision across a portfolio of home, outdoor, and security brands.
  • Guide and manage concept development and storytelling across digital, social, video, eComm, packaging, retail, and experiential channels.
  • Build a culture of bold, inclusive, insight-led creative—raising the standard across the in-house team and agency partners.
  • Act as a brand steward, ensuring consistency, quality, and resonance in all consumer-facing work.
  • Serve as the creative lead for major campaigns and launches, from ideation through production.

Strategic Partnership & Collaboration

  • Partner with Brand and Channel Marketing, Product, Sales, and Insights teams to build consumer-led creative strategies that resonate and perform.
  • Collaborate with strategy and operations to establish smooth creative intake, briefing, and review processes.
  • Contribute to the internal agency structure, supporting workflow optimization and cross-functional alignment.
  • Guide, manage, and participate in creative reviews with a focus on clarity, quality, and shared goals.

Innovation & Execution

  • Embrace emerging creative technologies, including GenAI, to elevate ideation, content creation, and team capabilities.
  • Leverage performance data and consumer insights to improve creative relevance and outcomes.
  • Promote a culture of continuous learning through team showcases, innovation sprints, and shared best practices.
  • Provide constructive direction and clear feedback throughout the creative development process.

Team Leadership & Growth

  • Manage, mentor, and develop a talented creative team across design, copy, video, and content disciplines.
  • Foster a supportive, high-performance environment that values diversity of thought, experimentation, and shared success.
  • Identify future needs, including creative opportunities by business unit as the function scales.
  • Present creative strategies and campaigns to senior stakeholders with confidence and clarity.

Qualifications

  • Bachelor’s degree in Design, Advertising, Communications, or a related field
  • 10+ years of creative leadership experience in an agency or in-house team
  • Experience managing brand campaigns across digital, social, video, packaging, retail, and eCommerce
  • Strong portfolio showcasing original, high-impact creative work
  • Experience managing and mentoring creative teams across multiple disciplines
  • Experience managing external vendors and production partners
  • Familiarity with creative tools and emerging technologies like GenAI

PREFERRED QUALIFICATIONS:

  • Master’s degree or advanced training in a creative or marketing field
  • Experience with consumer brands in home, lifestyle, or design categories
  • Background in retail and packaging design
  • Experience building or working within an internal creative agency
  • Ability to apply data and consumer insights to inform creative direction

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $90,000 USD - $130,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.

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The Company
HQ: Deerfield, IL
5,358 Employees
Year Founded: 2011

What We Do

Fortune Brands Home & Security (NYSE: FBHS) is headquartered in Deerfield, Illinois with operations across the Midwest in the United States and globally. Since becoming a stand-alone company in 2011, we have established a strong track record of growth and success while consistently outperforming our competitors and the marketplace. Our strength comes from a consistent growth strategy focused on innovation, superior execution and high performing teams.

Our purpose is to FULFILL THE DREAMS OF HOME. Delivering on our purpose and strategy starts with our associates who see limitless opportunities to build a great company. Our teams are guided by our values called the 3As, which are fundamental beliefs and behaviors focused on how we conduct business and treat others: 1) ALIGNED - We are collaborative, inclusive, and work decisively. 2) AGILE - We move quickly in an ever-changing business landscape to capture the opportunities ahead. 3) ACCOUNTABLE - We operate with responsibility, transparency, and ownership to deliver results.

An important component of our culture is a strong focus on Diversity, Equity and Inclusion (DEI). At Fortune Brands, our associates are encouraged and empowered to be their authentic selves.

OUR BUSINESS INCLUDES 3 SEGMENTS:

Water Innovations (WINN): WINN designs for water, delivering beautiful products crafted with innovation and efficiency. Brands include Moen and a portfolio of luxury brands under the House of Rohl: Riobel, Rohl, Perrin & Rowe, Shaws and Victoria + Albert.

Outdoors & Security: This business focuses on the attractive outdoor living space with products engineered for a lifetime of outdoor performance, providing homeowners protection and security. Brands include Therma-Tru, LARSON, Fiberon, Fypon, Master Lock and SentrySafe.

Cabinets: MasterBrand Cabinets is the premier kitchen and bath cabinet producer in North America. Our portfolio includes more than 35+ brands.

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