Creative Director, Commercial

We are seeking a Commercial Creative Director to lead the creative strategy for Hinge Health’s enterprise initiatives, serving as the driving force behind how our brand resonates with the world’s leading employers. In this pivotal role, you will bridge the gap between complex clinical innovation and human connection, partnering with Commercial, Product Marketing, and Sales leadership to transform business goals into high-performing integrated campaigns, bespoke ABM experiences, and immersive brand activations. From overseeing large-scale events, integrated GTM campaigns to sales enablement toolkits, you will lead a talented multidisciplinary team in delivering work that is visually stunning and commercially effective. This is a unique opportunity to combine creative storytelling with business strategy to shape the future of digital healthcare.

Strategic Creative Leadership

• Lead the creative vision: Define and drive the creative strategy for all commercial and B2B marketing initiatives, ensuring lockstep alignment with Hinge Health’s brand identity and business goals.

• Translate value: Transform complex clinical and technical value propositions into clear, human-centric narratives that resonate with employers, consultants, and benefits leaders.

• Strategic partnership: Establish a trusted, strategic thought partnership to Commercial, Product Marketing, and Sales leadership, translating business imperatives into high-impact concepts for GTM launches and market expansion.

• Team development: Lead and mentor a high-performing team of designers and writers, fostering a culture of collaboration, innovation, and storytelling excellence.

Campaign Development & Execution

• Integrated campaigns: Conceptualize and execute multi-channel campaigns (web, digital, social, OOH) that drive brand awareness and tangible demand generation.

• Sales enablement & ABM: Direct the creation of high-value sales assets (decks, ebooks, video) and bespoke Account-Based Marketing (ABM) experiences that help the Enterprise team engage and win key prospects.

• Event experience: Oversee end-to-end creative development for commercial events and activations, seamlessly integrating creative content, digital, analog, and multimedia experiences to ensure a cohesive and immersive attendee journey from promotion to on-site delivery.

• Performance optimization: Collaborate with Demand Gen to develop performance-driven creative assets, utilizing data and A/B testing to continuously optimize engagement and conversion rates.

Operations, Innovation & Influence

• Operational rigor: Manage creative operations for the commercial function, including agency/freelancer management, project prioritization, resource allocation, and budget oversight.

• Executive communication: Present creative concepts and strategies to executive leadership, effectively articulating the business rationale and ROI of design decisions.

• Brand stewardship: Ensure all commercial assets maintain strict brand consistency while adapting effectively to specific channel requirements and audience segments.

• Future-proofing: Stay at the forefront of B2B marketing trends, effectively integrating new design platforms and generative AI tools to elevate the quality and efficiency of commercial creative work.

• 10+ years of creative leadership experience, with a specialized focus on enterprise B2B marketing, experiential design, and brand storytelling within complex industries eg. Healthcare, Tech, Fintech.

• 5+ years of leadership experience, dedicated to developing multi-disciplinary creatives and fostering a collaborative culture that bridges strategy and execution.

• Demonstrated success orchestrating full-funnel marketing campaigns and creative executions that influence pipeline and empower commercial teams to win.

• Experience orchestrating large-scale brand activations, aligning creative content and multimedia capabilities to deliver a unified brand message across all touchpoints.

• Exceptional portfolio that showcases your ability to distill complex clinical and technical value propositions into human-centric, compelling narratives and visual systems.

• Strong command of video, photography, and content creation lifecycles, with the ability to travel for on-site creative supervision.

• Effective communication skills, written and verbal, with the ability to influence stakeholders at all levels.

• Deep technical fluency in industry-standard design platforms and generative AI tools (e.g., Adobe CS, Figma, Midjourney, Claude), demonstrating a capacity to execute high-fidelity work while leading a team

• Ability to thrive in a high-growth, dynamic environment with shifting priorities.

Hinge Health Hybrid Model This is a hybrid role based in the San Francisco office, requiring in-person attendance three days per week for a full 8-hour business day. On remote days, employees are expected to work during core business hours with flexibility. The office is part of a dog-friendly workplace program, and while travel is not regularly required, occasional off-site/on-site events may occur. Physical demands are minimal and primarily involve standard office activities such as sitting, typing, and video conferencing.

At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care.

As the preferred partner to 50+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at http://www.hingehealth.com

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.

• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.

• Modern life stipends: Manage your own learning and development

• Grow with us through discounted company stock through our ESPP with easy payroll deductions.

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.

By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.

Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to [email protected].