Creative Design Lead

We’re in the financial services industry, but we’re not a bank. We’re in the “people” business. Inspired by the credit union philosophy of “people helping people,” we’ve developed a strong and growing tradition of investing in our employees, our members, and our community.

OnPoint is the largest community owned credit union in Oregon – and we’re growing! Our growth provides great opportunities for you to reach your personal and professional goals. We value enthusiasm, commitment to outstanding performance, and providing opportunities to truly make a difference. If you are looking to join a team of dedicated, collaborative, and passionate individuals, OnPoint is looking for our next Creative Design, Lead. We invite you to explore and grow your career with us!

JOB SUMMARY:

The Creative Design, Lead is responsible for leading the visual creative direction and design quality of marketing initiatives across the organization. This role serves as the senior-most individual contributor within the design function, ensuring all creative executions align with OnPoint’s brand standards, visual identity systems, and strategic objectives.

Under the direction of the Director, Creative & Brand Services, this role guides the visual expression of campaigns across digital, print, environmental, social, and multimedia channels. The Creative Design, Lead plays a leading role in concept development and exploratory creative work, helping shape innovative campaign ideas and visual approaches that elevate OnPoint’s brand presence.

This role balances hands-on creative execution with creative direction, guiding production design work across internal teams and external partners while ensuring work is visually compelling, cohesive, and strategically aligned. The Creative Design, Lead also serves as a key layer in the creative approval process, helping maintain consistency, quality, regulatory compliance and creative excellence across all marketing deliverables.

The ideal candidate is a highly conceptual and detail-oriented creative leader with deep experience in integrated marketing, brand systems, campaign design, and creative execution across multiple channels and formats.

ESSENTIAL FUNCTIONS:

• Provide visual creative direction across integrated marketing campaigns and initiatives, ensuring consistency with OnPoint’s brand standards and visual identity systems.
• Lead concept development and exploratory creative work for campaigns, launches, brand initiatives, and emerging marketing opportunities.
• Create and execute high-level visual concepts and campaign assets across digital, print, social, in-branch, and multimedia channels.
• Partner closely with marketing strategists to translate campaign strategy and messaging into compelling visual concepts and creative approaches.
• Serve as a key creative approval partner for visual executions, ensuring creative quality, brand consistency, and strategic alignment across all deliverables.
• Guide production design work generated internally or through agency and vendor partners, ensuring alignment with approved creative direction, execution quality, and production standards.
• Contribute to maintaining and evolving OnPoint’s visual systems, templates, and creative standards
• Serve as a key steward of visual brand consistency and creative excellence across all marketing executions and channels.
• Provide creative guidance, feedback, and production oversight to designers, production contributors, agencies, and external partners.
• Collaborate with internal and external creatives to ensure cohesive campaign execution.
• Review creative assets throughout the production lifecycle to ensure alignment with brand, accessibility, compliance, and production requirements.
• Stay informed on design trends, creative technologies, and evolving best practices across marketing and brand design.
• Explore and introduce new creative approaches, visual trends, and design innovations that evolve and strengthen OnPoint’s brand presence.
• Ensure visual creative aligns with accessibility, usability, and regulatory standards.
• Provide creative guidance, mentorship, and constructive feedback to production designers and external partners to elevate creative quality and execution.
• Additional projects, responsibilities, or other duties as assigned.
  

KNOWLEDGE, SKILLS & COMPETENCIES:

• Advanced understanding of brand systems, visual identity, and integrated campaign design

• Strong conceptual thinking and ability to translate strategy into compelling visual creative
• Strong ability to concept and develop original campaign ideas and visual approaches
• Deep expertise in design principles including typography, layout, color, composition, and hierarchy
• Strong art direction skills across digital, print, social, environmental, and multimedia channels
• Ability to maintain consistency and quality across large volumes of creative work
• Ability to balance hands-on creative production with creative leadership
• Strong creative judgment and confidence providing direction, feedback, and pushback when necessary to maintain creative quality and alignment
• Strong collaboration and communication skills across cross-functional teams
• Ability to provide constructive creative feedback and guide work without formal people management authority
• Strong attention to detail and commitment to design excellence
• Experience balancing strategic thinking with hands-on production oversight
• Strong proficiency in Adobe Creative Cloud and related creative tools

MIN QUALIFICATIONS:

• Bachelor’s degree in Graphic Design, Visual Communications, Advertising, or related field, or equivalent experience

• 7 years of experience in art direction, brand design, or integrated marketing creative roles
• Strong portfolio demonstrating integrated campaign work, concept development, and brand system evolution
• Experience leading creative direction across multiple channels and formats
• Advanced proficiency in Adobe Creative Cloud and related design tools

PREFERRED QUALIFICATIONS:

• Experience in financial services, credit unions, or regulated industries
• Experience working with agency partners and external production vendors
• Experience supporting large-scale integrated marketing campaigns
• Familiarity with accessibility, production, and compliance considerations in marketing creative
• Experience contributing to or managing brand systems and creative standards

OnPoint employees are rewarded, acknowledged and appreciated! We take care of our Members, and OnPoint takes care of us by offering employees a generous vacation package, incentives, competitive hourly pay, 100% - paid employee medical, dental and vision premiums, Tri-Met / parking passes, 401k matching, tuition reimbursement and more!

At OnPoint, we believe a workplace that reflects the richness of the world fosters a welcoming and empowering environment for everyone. We're committed to equity and inclusion, and consider all qualified applicants embracing every race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and your unique background.

We encourage you to apply if you're passionate about this opportunity and have the core qualifications. Your unique experiences and skills are what make you a strong candidate. Don’t let imposter syndrome hold you back! Our recruitment process is designed to be inclusive and accessible to all. If you need any accommodation(s) during the application or interview stage, please let us know. We're dedicated to providing what's necessary to ensure a fair and inclusive experience.