Creative Design Lead

Posted 5 Hours Ago
Be an Early Applicant
Hiring Remotely in Indonesia
Remote
Senior level
Artificial Intelligence • Fintech • Software • Financial Services
The Role
Leads BJAK’s brand identity, visual systems, creative campaigns, and multi-channel design execution. Manages and mentors a multidisciplinary creative team, reviews visual assets, establishes efficient workflows, and partners with growth, product, and leadership teams. Uses data, market trends, and consumer insights to optimize creative output while maintaining consistent brand expression across digital, social, product, and offline channels.
Summary Generated by Built In
About BJAK

The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.
Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.
Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.
We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.
If you're this person, we'd love to talk to you.

What You Will Do

1. Brand & Visual Strategy
  • Own BJAK’s brand identity and visual systems across all platforms

  • Build a visual narrative tailored to local users, culture, and market trends

  • Translate marketing and business objectives into impactful visual storytelling

  • Develop creative campaigns that build awareness, trust, and adoption

  • Ensure consistent brand expression across digital, social, product, and offline channels

2. Creative Leadership
  • Lead and mentor a small, multidisciplinary creative team

  • Set high standards for design quality, speed, and execution

  • Review and approve visual assets to ensure alignment with the brand vision

  • Foster a collaborative, high-ownership, and execution-driven team culture

3. Execution & Optimization
  • Build and manage creative workflows balancing quality, speed, and scalability

  • Partner with growth, product, and leadership teams to align visuals with strategic goals

  • Use data, insights, and market trends to optimize campaigns and creative output

  • Stay up-to-date on consumer, design, and digital trends to keep the brand relevant

You Will Thrive Here If You…
  • Care deeply about visual storytelling, brand building, and design excellence

  • Are hands-on, fast-moving, and obsessed with execution quality

  • Lead confidently while staying close to the work

  • Perform well under pressure and ambiguity

  • Take ownership of projects end-to-end and drive for measurable impact

  • Continuously push for higher standards and better outcomes

  • Manage multiple projects efficiently without losing structure or focus

  • Communicate clearly and provide actionable, constructive feedback

  • Want to build something meaningful fast and at scale

What You Bring
  • 4–6 years of experience in visual design, brand design, or creative leadership

  • Strong portfolio showcasing visual storytelling, digital campaigns, and multi-channel projects

  • Deep understanding of branding, design systems, and digital content strategy

  • Proven experience leading creative teams and raising creative standards

  • Proficiency in Adobe Creative Suite, Figma, Canva, and modern production workflows

  • Strong project management and stakeholder communication skills

  • Experience in fintech, e-commerce, or high-growth consumer brands

  • Experience building or localizing brands

Our Team & Culture
  • Lean, high-output team that moves fast and expects the same from everyone

  • Everyone contributes meaningfully, thinks like an owner, and raises the bar

  • Clarity, execution, and iteration drive everything we do

  • Results, speed, and ownership matter more than titles

Location

This role is remote, but candidates must be based in Indonesia. We are hiring specifically for this market, so applicants should already be based in Indonesia.

Language
  • English is our main working language across global teams. Strong English communication is required.

Interview Process:

Our process is designed to move fast:

  1. Online assessment or practical task

  2. Role-specific interview

  3. CEO / final round

For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process.

Candidates who complete assessments quickly will be prioritized.


Skills Required

  • 4-6 years of experience in visual design, brand design, or creative leadership
  • Strong portfolio showcasing visual storytelling, digital campaigns, and multi-channel projects
  • Deep understanding of branding, design systems, and digital content strategy
  • Proficiency in Adobe Creative Suite, Figma, Canva, and modern production workflows
  • Proven experience leading creative teams and raising creative standards
  • Strong project management and stakeholder communication skills
  • Experience in fintech, e-commerce, or high-growth consumer brands
  • Experience building or localizing brands
  • Strong English communication skills
  • Candidates must already be based in Indonesia
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The Company
HQ: Petaling Jaya
253 Employees
Year Founded: 2019

What We Do

Our mission is to develop technology based solutions to improve financial inclusion. We develop new & innovative platforms & services globally. For example, we are the first platform to simplify and digitise comprehensive life and medical insurance, supported by AI agent. BJAK is the largest insurance platform in Southeast Asia. If you enjoy building cutting edge platform-ecosystems that gives equal access to financial services to everyone at scale, join us

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