Creative Copywriting Senior Associate

Posted 3 Days Ago
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Dallas, TX
In-Office
Senior level
AdTech • Agency • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Analytics
PMG is a global, independent marketing services and technology company that unlocks potential.
The Role
Write and refine original copy across campaigns and content systems, adapt voice for multiple brands, take briefs to polished executions, present and defend concepts, edit for clarity and accuracy, spot content opportunities, and use modern tools (including AI) to accelerate work while preserving brand voice.
Summary Generated by Built In

We are PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

As a Creative Copywriting Senior Associate, you’ll be part of a creative team that cares deeply about craft—writers, designers, producers, and creative leads who like pushing ideas further while keeping the work grounded in what the audience actually feels and needs. You’ll partner closely with creative leadership to shape concepts, refine language, and bring strong copy to life across different formats and channels.

You’ll also collaborate with strategy and account teammates who help clarify the “why” behind the work—audience insight, brand goals, and the role each message plays in a bigger campaign. At times, you’ll work directly with clients, presenting copy directions, explaining your thinking, and helping teams land on language that feels true to the brand and clear to the customer.

What You Will Be Doing

  • Write original, engaging copy across a range of projects—campaigns, brand storytelling, product and service messaging, and content systems.
  • Adapt your voice quickly and thoughtfully, capturing the tone and personality of multiple brands without losing clarity or consistency.
  • Take briefs from early concept to polished execution, exploring different angles and elevating ideas through strong language and structure.
  • Present copy and creative concepts with confidence, explaining how the work supports both the creative vision and the business goal.
  • Bring sharp attention to detail—tight edits, clean grammar, and wording that feels intentional in every headline, CTA, and long-form line.
  • Spot content opportunities by paying attention to audience behavior, customer needs, and cultural moments that can make messaging feel more relevant.
  • Stay current on trends in advertising, design, and culture, using what you learn to strengthen the work (not distract from it).
  • Use available tools—including AI where helpful—to speed up exploration, sharpen drafts, and streamline workflows while keeping the final voice human and brand-true.

What You Will Bring

  • 3+ years of experience in copywriting, ideally in an agency or high-growth brand environment
  • Strong writing fundamentals and a clear point of view—your work is polished, purposeful, and easy to understand.
  • Experience creating copy for integrated campaigns and performance channels.
  • Proficiency in writing for digital platforms, especially paid social, video, and web.
  • Range: you can shift tone, voice, and format depending on the brand, the channel, and the audience.
  • Conceptual strength: you can generate ideas, not just lines—and you enjoy pushing beyond the first draft.
  • Confidence presenting your work and taking feedback well, with the ability to improve copy without losing the original intent.
  • A good instinct for what makes messaging effective, and curiosity about how creative connects to real customer action.
  • Organization and follow-through: you manage revisions, deadlines, and details without the work feeling rushed.
  • Comfort using modern tools to work efficiently, with good judgment about when AI helps and when it does not.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Top Skills

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Alli
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The Company
HQ: Dallas, TX
1,000 Employees
Year Founded: 2010

What We Do

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli.

With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, Brighton, and New York, our team is made up of 1,000+ employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit TurboTax, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.

PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work 11 years in a row.

Why Work With Us

PMG is a place where technologists, innovators, professionals, parents, allies, mentors, and new grads alike can continuously learn, grow and challenge themselves every day. From day one, our people are empowered to do meaningful work, to flex their agility, and to help us live our values as we strive to always change for the better.

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