Responsibilities:
- Brand Consistency: Ensure all content aligns with the brand voice and style guidelines, maintaining a consistent tone across all platforms.
- Campaign Development: Collaborate with marketing and creative teams to brainstorm and develop unique concepts for campaigns, ensuring they meet strategic objectives.
- Audience Engagement: Craft messaging that resonates with target audiences, increasing engagement, conversion, and retention rates.
- Research and Trend Analysis: Stay up-to-date with industry trends, competitor activities, and relevant news to ensure the content is innovative and relevant.
- Editing and Proofreading: Review and revise copy to ensure clarity, conciseness, and error-free content, meeting all grammatical and syntactical standards.
- Performance Tracking: Analyze content performance metrics, gather feedback, and make improvements to optimize engagement and effectiveness.
- Project Management: Handle multiple projects simultaneously, meeting deadlines and adapting quickly to feedback and changes.
- Content Creation: Develop original, high-quality copy for advertising, social media, email campaigns, websites, landing pages, product descriptions, and other marketing materials.
Requirements:
- Experience: Proven experience 2+ years in a creative writing, content writing, or copywriting role, preferably within advertising, digital marketing, or a similar field.
- Portfolio: A strong portfolio demonstrating versatility in writing styles and content types, showcasing work across digital, print, and social media.
- Communication Skills: Exceptional written and verbal communication skills in English with the ability to convey complex ideas clearly and persuasively. German knowledge is a big plus.
- Creativity: Strong creative thinking and the ability to generate original and impactful ideas tailored to target audiences.
- Detail-Oriented: Excellent editing and proofreading skills, with a keen eye for detail, grammar, and syntax.
- SEO Knowledge: Familiarity with SEO principles and keyword research to optimize web and digital content.
- Adaptability: Ability to work in a fast-paced environment, adapting quickly to feedback and shifting priorities.
- Team Player: Strong interpersonal skills, comfortable working within a team environment and across departments.
- Education: Bachelor's degree in English, Journalism, Marketing, Communications, or a related field preferred.
Bonus Skills (Preferred but Not Required):
- Knowledge of social media management tools, content management systems, and basic HTML.
- Experience with A/B testing, content performance analysis, and user research insights.
- Basic design skills or familiarity with tools like Adobe Creative Suite.
We are seeking a skilled Creative Copywriter to craft engaging and persuasive content across various channels. In this role, you will collaborate closely with our marketing, design, and product teams to bring our brand voice to life and connect with our audience. You’ll be responsible for developing compelling, on-brand copy for seasonal brand and product campaigns, digital, print, social, and other platforms that captivates, informs, and motivates our audience.
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What We Do
Hunkemöller is committed to being a much-loved, social, and inclusive brand. We take pride in creating an environment where people not only love to work but also become true brand ambassadors.
Our purpose and values have undergone a transformation, our purpose is to inspire and empower women to be their most beautiful and authentic selves, together we lift each other up! Our values emphasize what we hold as fundamental to our brand identity: Empowering, Playful, In-touch, Inclusive, Inspiring, and Responsible. With these principles we are shaping our culture, steering our actions and aligning with our expanding dedication to setting industry benchmarks in inclusivity and responsibility through innovative and sustainable initiatives.
With a robust presence spanning over 900 stores across 15 countries, we are on a trajectory of continuous growth. Our commitment to World-Class service is not just a promise but a reflection of our ethos, extending seamlessly across channels and locations, including our upcoming opening of our state-of-the-art Distribution Center in Almere, aimed at stream-lining productivity, and boosting efficiency for our customers.
Hunkemöller proudly holds the prestigious title of TOP EMPLOYER in the Netherlands for 2024, marking seven consecutive years of winning, while Germany maintains a 5-year streak. In Denmark, we are back-to-back winners for the 2nd year, a testament to our unwavering commitment to our people and the utmost care we invest in our employees
