Creative Copy Lead

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

Job Duties and Responsibilities

Product Naming

• Work with cross-functional teams (merchants, Business Development Managers, legal, leadership) to develop compelling, brand-right product, franchise, sub-brand names to ensure we are effectively portraying our product’s value.

• Develop content that highlights the features and benefits of products, turning technical specifications into consumer-friendly language

• Gain alignment among stakeholders and proactively communicate back to the cross-functional teams

Product Copywriting

• Subject Matter Expert around technical product descriptions within brand portfolio + intended audiences and what resonates with each specific athlete to develop a variety of content in several writing styles for vast audiences.

• Write compelling, original, engaging and compliant product content that is forward-thinking and aligned with brand personality and athlete content consumption habits

• Craft copy for a range of materials such as brand books, signage, packaging, ecommerce/web support/SEO knowledge.

• Work collaboratively to define the language used to define the individual vertical brands across all internal and athlete-facing touchpoints

• Adept at presenting ideas, while convincingly setting the tone, rallying support, and bringing energy/excitement

Product Market Analysis & Research

• Research new and relevant ideas to align copy content to the overall product brand look, tone and feel while keeping designs fresh in the marketplace.

• Understand competitive landscape for all vertical brand categories based on trends in the market that are relevant to the specific category

• Keep current on design, content and companywide initiatives related to product and brand development

Time & Action

• Execute assigned projects to meet deadlines set forth by Creative Manager

• Identify risks/opportunities for brand projects; present roadblocks and solutions to continue to drive the process forward

• Define franchises and segments within individual vertical brands

• Works closely and collaborates with business partners to help develop long-term and short-term content strategies and materials to effectively portray our product’s value to consumers

• Manage multiple projects simultaneously, meeting deadlines while maintaining high-quality standards.

Supervise and Develop Talent

• Trains and mentors new hires by sharing experience, knowledge and best practices.

• Supervises and provides guidance on projects and deliverables, holding teammate accountable to deadlines. This includes organizing and monitoring workload to ensure priority deliverables are fast tracked.

• Establishes best practices across the larger team to drive productivity and efficiencies.

• Share timely and actionable feedback with teammates on deliverables to ensure accountability, coach and mentor as needed.

• Provides Associate Copywriters with timely and regular feedback to support teammate development/ growth in role.

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Communications, Advertising, English Writing

• 5-7 years experience in Copy Writing, Retail Packaging Design, Product Design

• Copy Writing Experience, plus if in retail.

• Vertical Brand experience is a plus.

• Previous agency experience

• Experience in the consumer goods, retail, or manufacturing industries a plus