Creative Content Strategist

Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Since 2019, under EQT ownership, we're rapidly heading towards a €1 billion European leadership position in consumer health.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Creative Content Strategist for our office in Maidenhead.

Are you passionate about creating content that promotes healthier living? We’re looking for a Creative Content Manager with a strong commercial mindset to join our team! In this role, you’ll have the opportunity to develop and implement innovative content strategies that shape our brand's voice and drive online sales. If you enjoy seeing things from the consumer perspective and thrive in the dynamic world of digital marketing, we want to hear from you!

Key Responsibilities:

Content Strategy:

• Develop and implement a comprehensive content management strategy that aligns with our brand objectives
• Monitor performance metrics and adjust strategies as needed

Content Creation:

• Lead the ideation and creation of engaging social media content that resonates with our audience
• Oversee our paid advertising campaigns across various platforms to continuously optimize content based on best practices and input from inhouse performance marketing team
• Generate exciting testimonials and user-generated content (UGC) to build trust and credibility
• Write compelling copy for digital advertisements that connect with our audience

Performance Analysis:

• Analyze social media metrics and ad performance to evaluate effectiveness
• Conduct A/B testing to refine content and enhance campaign performance

Content Guidelines & Compliance:

• Ensure all content adheres to advertising regulations and aligns with brand guidelines

• Bachelor’s or master’s degree in digital marketing, communication or relevant field
• Fluent in English
• At least 4-5 years of experience from digital marketing/content marketing
• Proficiency in copywriting and creation of various types of content, including written, visual, and multimedia formats
• Profound experience from working with social media channels like Facebook, Instagram, TikTok, Pinterest etc.
• Basic knowledge in tools and platforms for measuring content performance, such as Google Analytics, social media analytics, and SEO tools
• Proficiency in analyzing digital KPIs such as website traffic, conversion rates, click-through rates, engagement metrics, and social media insights to measure content performance and optimize strategies

Benefits:

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule and life work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a dynamic, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.