POSITION SUMMARY:
As a Creative Content Designer for Bass Pro Shops – Hospitality, you will create compelling visual content for advertising campaigns across various media, including digital, social, and print. This role involves blending creativity with marketing strategy to produce content that engages a target audience and drives action.
ESSENTIAL FUNCTIONS:
- Concept development: Work with marketing, creative, and product teams to brainstorm and develop advertising campaign concepts.
- Visual asset production: Design and produce a wide range of visual content, such as display ads, social media graphics, email campaign assets, and video storyboards.
- Brand consistency: Ensure all visual and written content aligns with the brand's style, voice, and overall marketing strategy.
- Strategic implementation: Use data and user feedback to inform content decisions, measure performance, and optimize content for maximum engagement and conversion.
- Collaboration: Coordinate with copywriters, art directors, product managers, and other stakeholders to ensure project goals and deadlines are met.
- Trend monitoring: Stay current with design trends, new media technologies, and advertising best practices.
- Prototyping: Create mockups and prototypes to visualize and test content in the context of the user experience, especially for digital products like websites and apps.
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Bachelor's Degree in Graphic Design, Communications, Advertising or a related field is preferred.
- Experience with web and mobile content, as well as a focus on user experience (UX) writing, is highly valued.
- Proficiency with design and collaboration software is essential, ie: Adobe Creative Suite: Photoshop, Illustrator, InDesign. UI/UX tools: Figma, Sketch, or Adobe XD.
- Familiarity with content management systems (CMS) and analytics platforms.
KNOWLEDGE, SKILLS, AND ABILITY:
- Creative and strategic thinking: Ability to generate innovative ideas and translate marketing objectives into compelling visual and written content.
- Strong communication: Excellent written, verbal, and presentation skills to effectively pitch ideas and collaborate with cross-functional teams.
- User-centric approach: An understanding of UX design principles and user empathy to create content that solves problems for the target audience.
- Project management: Exceptional organizational skills to manage multiple projects, competing deadlines, and stakeholder feedback.
- Adaptability: The ability to work efficiently in a fast-paced, iterative environment.
TRAVEL REQUIREMENTS:
None
PHYSICAL REQUIREMENTS:
Regularly walks, sits, stands and does computer work.
Seldom/Never lifts up to 50 lbs.
INDEPENDENT JUDGEMENT:
Performs tasks and duties under general supervision, using established procedures and innovation. Chooses from limited alternatives to resolve problems. Occasional independent judgment is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [email protected].
Top Skills
What We Do
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.
Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.
Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
